This past summer, my Road ID literally saved my life. I was in Northern Michigan, taking care of my father who was dying from melanoma. I'm a marathon runner, but lately I was not training proper... Continue reading

I want to share with you the unique role that Road ID played in my life. On my regularly scheduled Monday ride, I collided with a white-tailed buck deer! I was going down one of the last hills le... Continue reading

My Uncle Brooke was severely hurt in a cycling accident in City Creek Canyon, UT. He was thrown from his bike and broke two vertebrae in his neck, severely bruising his spinal cord and stopping hi... Continue reading

my crash during the port dickson triathlon in malaysia brought the effectiveness of the road id into full use. i would like to relate my experience which happened in malaysia, a non-english speaki... Continue reading

I purchased my ROAD iD when I started training for the Chicago Marathon. Like many others, I never thought I would ever need to actually use it (spoiler: I was wrong). The day I lined up to run the... Continue reading

Things happen when we least expect them...On October 15th I was out for a ride in the middle of the day. I was in the bike lane when out of nowhere a station wagon hit me and sent me flying 25ft th... Continue reading

I recently told my adolescent son that his Mom and Dad are alive today because we wear helmets and Road IDs while cycling. Awhile back my wife was clipped by a car's side view mirror while cycling... Continue reading

I was running early one morning on Marco Island, Florida. I realized that I left my hotel room without my Road ID. I went back to the room to retrieve it. I had just purchased a new Wrist ID Spor... Continue reading

I never run or bike alone without my Road ID. But on this particular day, I was going on a fun ride and run with the members of the local triathlon club. I thought I didn’t need it as I was going... Continue reading

I bought my Road ID over year ago and have worn it on every ride...except the one time when I really needed it. Here's what happened: I was at the bike shop getting my time trial bike adjusted to... Continue reading

I want you know that my Road ID may have saved my life on Sunday. I was running the Surf City half marathon when I went into full anaphylaxis shock at mile 10. I struggled to finish the race. Wh... Continue reading

During Daytona Beach's annual Easter Run, I became overheated, dizzy, and passed out. A beachgoer saw me stumble and caught me before I hit the ground. Luckily the beach patrol and ambulance were... Continue reading