Be generous. Be Selfish. Be both. Buy 1 ID, get 1 free.
Today Only: BOGO IDs
Life Saving wearable ID for when it matters most.
MORE ADVENTURE. LESS WORRY.
Shop By Activity
Purpose Over Profit
At ROAD iD we believe in Purpose Over Profit. What does that mean exactly? Well, it means that even though we are a business and need to make money to thrive, that isn’t what we’re passionate about. We’re passionate about giving back and making a difference when and where we can.
Mythical Customer Service
Our customer service is legen...wait for it...dary.
We love helping our customers, it’s kind of our favorite thing to do. When you love helping as much as we do, it shows with unicorn-dancing-on-rainbow level service. We’re always happy to help, and you can find us at the hours below (fair warning: the drink cart comes around at 10AM on Fridays):
Mon-Thurs: 9am-5pm ET
Friday: 9am-4:30pm ET
Call Toll Free: 1-800-345-6336