These handpicked athletes are inspirational competitors and believe wholeheartedly in our goal to save lives and fuel adventure. Most importantly, they're pretty great human beings.
Keegan Swenson
Gravel, Endurance MTB
From Park City, Utah, Keegan has set the benchmark in endurance racing, claiming five straight Leadville 100 victories, a course record in 2023, and all three Life Time Grand Prix overall titles (2022–2024), while leading the 2025 standings. Known for his quiet confidence, deep love of the mountains, and unmatched ability to dig deeper than anyone else, he’s as approachable as he is self-assured. Beyond racing, he co-hosts The Cooldown podcast with Alexey Vermeulen, giving fans a laid-back look inside the sport.
@keegels99
Sofia Gomez Villafañe
Gravel, Endurance MTB
Originally from Patagonia and now splitting time between Utah and Arizona, Sofia is an Olympian, Pan Am gold medalist, and one of gravel’s brightest stars. She’s a Life Time Grand Prix champion (2024), with standout victories at Unbound Gravel (2022) and the Leadville 100 (2023), plus a record seven Belgian Waffle Ride wins—more than any other athlete. Fierce on the bike and grounded off it, Sofia blends tactical smarts with a trailblazing spirit, inspiring the next generation of riders.
@sofithevilla
Alexey Vermeulen
Gravel, Endurance MTB
Born and raised in Michigan and now based in Boulder, Colorado, Alexey traded the World Tour for gravel’s front row, earning wins at the Belgian Waffle Ride (2022), Chequamegon (2023), and Big Sugar (2024), plus podiums at the Leadville 100 and Sea Otter Classic. But racing is only part of the picture—off the bike, Alexey co-hosts The Cooldown podcast with Keegan Swenson, co-founded the From The Ground Up project, and runs the Alexey and Avery YouTube channel with longtime collaborator Avery Stumm. And when he’s not training or creating, you’ll likely spot him pedaling with his dachshund, Sir Willie the Wiener, happily perched on his back.
@alexeyvermeulen
Alison Tetrick
Gravel, Road
Born and raised on a California ranch, Ali is a gravel legend and UNBOUND champion (2017), as well as a three-time Gravel Worlds winner. She helped shape the sport, earning her place in the Gravel Cycling Hall of Fame. A former World Tour pro and Team USA athlete with a science degree—and an engine built for the long haul—she’s built a decorated career. Off the bike, Ali is an advocate, working to make cycling more welcoming and inclusive, especially for women and newcomers. Powerhouse, mentor, heart—Ali is all three, all the time.
@amtetrick
Sarah Sturm
Gravel, Endurance MTB
Based in Durango, Colorado, Sarah has done it all—earning podiums at the Belgian Waffle Ride, SBT GRVL, Sea Otter Classic, and Leadville 100 (2019), plus a solo win at Crusher in the Tushar (2025). She also claimed 3rd overall in the 2022 Life Time Grand Prix, 4th in 2023, and celebrated an unforgettable victory at Migration Gravel in Kenya in 2024, a win that vaulted her to the top of the Gravel Earth Series. But results only tell part of the story—Sarah is also an artist, a community-builder, and a big believer that racing should be as fun as it is fast. She brings energy, creativity, and joy to every start line.
