Our Story

How it Started

The inspiration for Road ID was born in the fall of 1999. For my father, the inspiration was his concern for me as I trained for my first marathon. For me, the inspiration was a black, King Kong size pick-up truck that I nearly came face to face with on a long Saturday run.

Earlier that fall, I began training for my first marathon. My father worried about me logging all those miles and would often tell me to "be safe." One day, he suggested that I carry an ID so that he could be notified if I had an accident while training. Of course, I dismissed that suggestion. I thought: "What could possibly happen to me while running?"

So, there I was, in a ditch, on the side of the road, having nearly been hit by the aforementioned pick-up truck. From that ditch, my father's suggestion to carry ID started to make a tremendous amount of sense.

Luckily I was OK. But, what if the truck had hit me? I would have been rushed to the local hospital as "John Doe." Without proper ID, family members and friends could NOT be contacted. Likewise, my Medical records could NOT be accessed at the hospital. How long would I lay there unidentified? This freaked me out.

A few months later, from my father's damp basement, he and I launched Road ID. To us, Road ID has always been far more than a business. We are on a mission to save lives and make a difference in the world.

Since 1999, we have received countless thank you notes from customers that have used their Road ID in accident situations. Many of these customers say they might not be alive today if it weren't for their Road ID. You can view some of these stories on our testimonial page.

We thank you for visiting our site. While here, take the time to read a few stories from our customers. If you do, I trust that you will make Road ID your new training partner and enjoy the peace of mind that comes with wearing it. Remember, if you ever find yourself in a situation where you can't speak for yourself, your Road ID will speak for you.

My father, our entire crew, and I place upon our shoulders the responsibility to educate all outdoor enthusiasts about the vital importance of ID. We hope to make you a customer. More importantly, we hope that you will help us spread the word about Road ID.

If you have any questions, or just want to say "what's up", feel free to give us a call, email, write a letter, send a telegram or whip up a smoke signal. All of our contact info can be found on our contact us page.

Be safe out there – and don't forget to tell your friends and family about Road ID.



Mike Wimmer (father) and Edward Wimmer (son)
Co-Founders

Read our Top 10 Reasons You Should Wear ID.

Purpose and Passion

We save lives and provide priceless peace of mind. At Road ID, we don’t make widgets...we make a difference. Our testimonials provide perpetual inspiration and fuel our relentless passion. We are a great company trying hard to be a great company.

Mission Statement

Our mission is two-fold: One, to educate outdoor enthusiasts about the importance of wearing ID. Two, to provide these athletes with innovative identification products that they will want to include as part of their gear.

Our Dream

Our dream is to see the day where wearing ID is as common among athletes as wearing a seatbelt is among motorists.

Special Sauce

Our customer service will blow your socks off. We know that EVERY customer interaction is important. You'll find that Road ID is not just another faceless company. We are real, down-to-earth people with personality, heart and soul. We will treat YOU the same way WE want to be treated. It's just that simple.

 

Core Values

Be Remark-able

When you interact with us, you’re going to want to tell people about it. That’s because we work really hard to deliver a product, service, and journey so blindingly awesome that you can’t help but share it. When you talk about us, you’ll use adjectives like fun, honest, dependable, super fun, personal, passionate, enthusiastic, funny, tenacious, and really exceptionally fun.Oh, and the font on this core value is larger...for a reason. It’s the core value that all the others ladder up to.

Fanatically Personal - Our Special Sauce

We believe that people don’t want to do business with businesses. Instead, they prefer to do business with people. Real people. At ROAD iD, you’re going to interact with people that have personality, heart, and soul. You’re not just a number, and we’re not just another faceless company. To that end, we’re gonna treat YOU the way WE want to be treated. It's just that simple. Be warned - you’re gonna want to strap your socks on tight because this fanatical dedication to keeping it real has a tendency to to blow socks clean off.

Care Deeply

We care deeply. Like Grand Canyon deep. We stand behind everything we do and every product we sell. No shortcuts. No excuses. We’re going to work really hard to do things right the first time. When we make a mistake, we’re gonna own it, and make it right. We’ve got your back.

Ear to the Ground, Eye to the Sky

Like Vanilla Ice said, “if there was a problem, yo I’ll solve it.” (we know you still have the cassette tape in a box somewhere). We’re never completely satisfied and realize there’s always room for improvement. We listen more than we talk because we know most great ideas come from those closest to the issue. To this end, our ears perk up when someone has a problem or experiences friction, as this usually indicates room for improvement. See something that needs fixin’?Let us know.

Whoop it Up

Yeah, ROAD iD is a serious product, and we have some very serious goals. That doesn’t mean we’re going to be boring or stuffy. We’re going to have fun, use too many puns, be a little weird, and laugh as much as possible. We realize that if we take ourselves too seriously, nobody else will.

Purpose over Profit

It’s not about the money. Yes, we have to care about the lines (specifically the bottom one) mostly because our staff likes to get paid...and rent is due on the 1st. But, at ROAD iD, we put our purpose first. More specifically, we’re laser focused on. Saving Lives, Providing Peace of Mind, and Fueling Adventure. Our philosophy is this: If we fervently and ethically pursue our purpose, put our customers first, and put forth our best effort, then the bottom line will take care itself. Furthermore, we commit to being good corporate citizens by financially supporting non-profits that we believe in. But, we DON’T simply make donations with extra profits that are laying around at the end of the year. Instead, we put that commitment first. Donations come out of revenue, not profit. Giving back is not an afterthought. By way of example, ROAD iD Gives Back is an ongoing promise to donate a portion of every (yes, EVERY) order to charity. Our current charity partner, 4 Paws for Ability, is a remarkable non-profit that provides service dogs to children and veterans in need. Like ROAD iD, they’re saving lives and fueling adventure every day. Check 'em out.

Credit Where Credit Due

Road ID is made possible by the grace of God, the love and support of our Families and the freedom provided by our Country.