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My Road ID spoke for me again and again
Earlier this week I was out training for an Ironman Triathlon, when a car pulled out right in front of me.  I flew head first into the road.  Fortunately, a nurse witnessed the accident and called 911 immediately.  She tried asking me questions about my identity and medical history, but I was far too shaken and wasn't.... - Mike H. / Lexington, NC Continue Reading
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All IDs available in Interactive and Original versions.

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Build Your Road ID
The FIXX ID is the first type of Road ID we offered. Named in honor of Jim Fixx, it's similar to a military dog tag, but much better looking. Highly polished in stainless steel, the front can be laser engraved with emergency contacts while the back can include a variety of images. Build yours!

Size: One Size Fits All

* Mouse over above image to zoom in

The FIXX ID is one size fits all. The Stainless Steel chain is a 27 inch (69 cm) ball chain. It can be easily shortened with a pair of wire snips or a sturdy pair of scissors.

Dimensions 1" X 2"
Weight Stainless (with chain):  0.5 ounce
Materials The stainless steel FIXX ID is Hand Polished, Laser Engraved, Surgical Quality Stainless Steel. Unlike our other IDs that have a satin finish, the FIXX ID has mirror finish.
Chain The Stainless Steel chain is a 27" ball chain. It can be easily shortened to any length below 27" with a pair of wire snips or a sturdy pair of scissors. To avoid choking hazards, the chain is designed to break under 20 lbs. of pressure.
Images Currently, we have 231 available images that you can engrave on the front of the FIXX IDClick here to see them.
Water Resistant All Road IDs are fresh and saltwater safe. We like to say they are "hydrophilic." If you paid attention in biology class, you'll remember that hydrophilic means "water lover."
the FIXX - named in honor of Jim Fixx

This Road ID was named "the FIXX" to honor and recognize Jim Fixx for his many contributions to the sport of running. Besides being the best selling running and fitness author of all time, Jim has been given credit for starting the Fitness and Running Boom of the early 80's. His best selling book, The Complete Book of Running, was followed by three others. At the time of his death, Jim was working on his fifth book -The Complete Book of Sports Performance.

Ironically, Jim Fixx died doing what he encouraged so many of us to do: RUN. On July 20, 1984, Jim was found unconscious on the side of the road - wearing only his jogging shorts. He was immediately taken to the hospital where he was pronounced dead of a heart attack. Unfortunately, like most runners, joggers, cyclists, and walkers, Jim was not wearing identification when he had his accident. It wasn't until a day later that he was positively identified and his family contacted.

A statement from John Fixx

I recently had the pleasure of speaking with John Fixx - Jim's son. He had this to say: "Road ID is long overdue. In an emergency, runners, cyclists, rollerbladers and other outdoor enthusiasts should be able to count on accurate medical attention and the quick involvement of loved ones. Since my father collapsed beside the road almost 20 years ago, I have been looking for something like this for my friends, my children and me. Congratulations - and thank you - to the Wimmers for giving athletes and our families peace of mind."

Currently, we have 231 images. We are, however, always adding new ones. Click here to see them.

Of course! Below we provide text suggestions for both Original and Interactive versions.


If ordering for someone else, simply build the ID with their information. Gift options are available during checkout. Don't know what to engrave on their ID? Gift Cards are a great option.

If ordering an Interactive Version, you may have questions about the Emergency Response System. We've answered these questions here.

Of course! All of our products come with a genuine satisfaction guarantee. In addition to this, the ID tag (the stainless steel part of the ID) has a lifetime guarantee. If you are tough enough to wear your Road ID out, then we will replace it at no charge. I challenge you to destroy them (through natural wear - gunshots and hand grenades don't count).

Always remember that wearing ID is important for everyone in your family that enjoys the great outdoors.

Absolutely Not. Many people, especially runners, picture this thing bouncing all over the place. They can just see it slapping them in the face and then bouncing like a brick off their chest. But, it doesn't. I can't honestly explain why, but it just doesn't bounce. Many women runners just tuck the FIXX ID in their sports bra and forget about it.

Not unless you really want to. Medical personnel (Doctors, Nurses, EMTs, etc.) are trained to look for ID. Whatever you have laser engraved on the front (be it the "medical alert" or the "two runners") they will find it. One of the coolest things about the FIXX ID is that you can put an image that defines you, what you like or affiliate with on the front side. Your medical condition is not who you are, it's something you have - put that info on the back.

Sorry, but we currently can't do that. You see, each image is "digitized" to a specific size. Reducing an image, so as to laser engrave another one, just isn't that easy. To do that, we basically have to create an entirely new image, and it takes an artist at least an hour to create a new image.

The shape (including the notch) is actually the same shape that was used for official military dog tags manufactured between 1941 and the early 1970's. We selected this shape for a number of reasons. First, the military dog tag is the most recognized form of identification in the world. Second, we look upon the dog tag with pride - as a symbol of those who served in the military and as a symbol of the freedoms we enjoy today in America.

Another Happy Customer
"I am the care provider for two adults with severe disabilities. I often worry if something happens to me while we are out, how would anyone know what to do for them? We have been faithful about wearing the Road ID bracelets for a few years now. It makes me feel better to know with one call or click, anyone would know how to interact with and take care of my two favorite people."
Linda L. / Olathe, KS