Purpose over Profit

At ROAD iD we believe in Purpose Over Profit. What does that mean exactly? Well, it means that even though we are a business and need to make money to thrive, that isn't what we're passionate about. We're passionate about giving back and making a difference when and where we can.

Since it was founded in 1999, Road iD has donated over $2 million to our charity partners.

Edward W. CEO of ROAD iD

Our Partners

We work with our partners to create an impact with every purchase, either through a direct donation given with each ID, or a special product made just for them. We take pride in helping our partners with their missions as they fall in line with our mission to save lives, provide peace of mind, and fuel adventure.

4 Paws for Ability

there's something about having that dog that's so accepting and brings other people into your world.

Beverly Wallarauch, mother of service dog recipient.

4 Paws for Ability is a non-profit organization that enriches the lives of children and adults with disabilities by the training and placement of quality, task trained service dogs to provide increased independence for the partner and assistance to their families. We are ecstatic to support their great mission with a percent of every purchase going towards training and placement for service dogs.

More Charity Partners

Want to make an additional donation to one of these amazing organizations?