Back in January, I sent this email about our plan to resurrect ROAD iD’s tagline: It’s Who I Am. In that email, I shared the background and true meaning of “It’s Who I Am” - then asked you to share... Continue reading

ROAD iD’s first-ever product was the Fixx ID.  Like most of our early products, it wasn’t designed to be particularly sexy or cool. Instead, it was designed to be useful, practical, and to communic... Continue reading

We have awesome customers - the awesomest. (Yes, that's a word).  We also have the best Customer Service Team - the bestest. Sorry Zappos. Sorry Southwest Airlines. Backstory: Last year, we discont... Continue reading

Sexy cars, golden locks, and a near-miss with a giant truck. This is the story of how ROAD iD was born. Check out (and share) how this basement start-up now saves lives and empowers adve... Continue reading

It’s 5pm on Sunday night...and I’m struggling to find the words to express my feelings of gratitude for YOU and our entire ROAD iD family.“Blessed Beyond Measure” keeps coming to mind. Sure, 2020 w... Continue reading

If you’re anything like me, you rarely make mistakes. Am I right? Can I get an Amen?Oh, how I wish this were true. Most of us make mistakes. all. the. time. Three years ago, I threw my leg over a M... Continue reading

We recently received this email… Love what you do! I was found deceased on the road a few years back... cycle collision with a deer. A cardiologist found me. He resuscitated me, then called the fir... Continue reading

It’s 8:00 am on Monday morning, coffee in one hand, computer in the other (yes, that’s a special skill - it only took 10,000 hours of practice to master).  I must admit that I’m feeling a bit tired... Continue reading

  I’m not big on New Year’s Resolutions. I’ve always thought they were a bit corny and tad cliché. But, I’ve got some things I want to achieve in 2022…and sharing them with you will help keep me ac... Continue reading