Founder's Fodder

Catch up on quarterly letters from ROAD iD Co-Founder and CEO, Edward Wimmer. 

Holy Fork - The Greatest 35 minutes on TV. Ever.

I’m not sure who granted her supreme power over the TV remote, but in our household, my wife has total control over the next streaming series that we are going to watch. My typical reaction to her ... Continue reading
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It’s OK to Cry

Back in January, I sent this email about our plan to resurrect ROAD iD’s tagline: It’s Who I Am. In that email, I shared the background and true meaning of “It’s Who I Am” - then asked you to share... Continue reading
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It's Who I Am

ROAD iD’s first-ever product was the Fixx ID.  Like most of our early products, it wasn’t designed to be particularly sexy or cool. Instead, it was designed to be useful, practical, and to communic... Continue reading
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Customer Service - Pure Poetry

Customer Service - Pure Poetry

We have awesome customers - the awesomest. (Yes, that's a word).  We also have the best Customer Service Team - the bestest. Sorry Zappos. Sorry Southwest Airlines. Backstory: Last year, we discont... Continue reading
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THE ROAD iD STORY
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THE ROAD iD STORY

Sexy cars, golden locks, and a near-miss with a giant truck. This is the story of how ROAD iD was born. Check out (and share) how this basement start-up now saves lives and empowers adve... Continue reading
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Blessed Beyond Measure

It’s 5pm on Sunday night...and I’m struggling to find the words to express my feelings of gratitude for YOU and our entire ROAD iD family.“Blessed Beyond Measure” keeps coming to mind. Sure, 2020 w... Continue reading
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I Freaking HATE/LOVE making mistakes

If you’re anything like me, you rarely make mistakes. Am I right? Can I get an Amen?Oh, how I wish this were true. Most of us make mistakes. all. the. time. Three years ago, I threw my leg over a M... Continue reading
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This one hit me. Wow!

We recently received this email… Love what you do! I was found deceased on the road a few years back... cycle collision with a deer. A cardiologist found me. He resuscitated me, then called the fir... Continue reading
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The One Thing

It’s 8:00 am on Monday morning, coffee in one hand, computer in the other (yes, that’s a special skill - it only took 10,000 hours of practice to master).  I must admit that I’m feeling a bit tired... Continue reading
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