Magically Grateful

Magically Grateful

It was March in the year 2000 when my Dad and I launched our first eCommerce website. A few hours later, an email alerted me to our very first online order. Actually, I received 19 emails as a teeny, tiny little glitch in our first website had duplicated our first order 19 times. 19 times - but that’s another story.

Where was I? Oh yeah, our first online order. That first order just showed up - in my inbox - from a customer many states away - a customer that had never heard of us before - that somehow stumbled across our hours-old website. It was like magic.

As I reflect back, there are so many things I am grateful for: the opportunity to start a company with my Dad, our humble beginnings, the struggles along the way, all the incredible team members that have dedicated their time and talents here, the successes, the failures, the $2,148,355 that we (with our customers) have donated to charity, the incredible and unforgettable testimonials that have been shared with us, and the the over 5 million lives that our little company has impacted.

That last part (the “lives impacted” part) That’s YOU. And, without you, none of the rest is possible. You’re what fuels the magic.

So today, I (and the entire team at ROAD iD) want to express our gratitude to YOU. Thank you for putting your trust in us and for allowing us to serve you.

Our stated goal is this: To deliver a product, service, and journey so blindingly awesome that you can’t help but share it.

I sure hope that we’ve done this for you.

If so, below are two Gift Codes. The first one is for you to score some fresh new gear - it’s a small way to say “Thank You.” The second is to share - it’s for the first person that comes to mind when you ask yourself “Who do I know that needs a ROAD iD?”

$10 for you: 104YOU23
$10 to share with a friend: 104FRIEND23

*Codes expire on Jan. 31, 2023. These codes may be applied on orders of $9.99 or more.

Thank you, immensely, for your support. It really does mean the world to us.

Blessed Beyond Measure,

Edward Wimmer
Co-Founder @ ROAD iD

P.S. I noted above that our goal is to deliver a product, service, and journey so blindingly awesome that you can’t help but share it. If, for any reason, we failed to deliver this type of experience for you, I want to know about it. Please simply email me at and let me know what we can do better.