“Unicorns are majestic creatures with enormous hearts. We should strive every day to be more like them.”         
-  Edward Wimmer, Co-Founder

At ROAD iD, we believe in making a positive difference in the world. We mainly do this by creating awesome products that save lives and empower adventure, but we also love supporting causes that we believe in and that share our mission. You see, giving back isn’t some secondary obligation - it’s a core value and a reason to exist. “Unicorns” is our pledge to donate a percentage of every order to a worthy organization, and since these donations cannot occur without your purchase, we let YOU DECIDE which charity benefits. In your shopping cart, simply select the charity closest to your heart and we’ll do the rest. Together we have donated more than $1,000,000, and with your help, there’s plenty more where that came from! 

We currently support:

A non-profit focused on providing service dogs for children who need them. Learn more about 4 Paws for Ability here. 

Our mission is to make an impact in our community by donating to local charities that empower people to live better and safer lives.

With your support, we can truly make a unicorn-sized difference.

Edward Wimmer
Co-Founder, CEO