Unicorns


“Unicorns are majestic creatures with enormous hearts. We should strive every day to be more like them.”         
-  Edward Wimmer, Co-Founder

At ROAD iD, we believe in making a positive difference in the world. We mainly do this by creating awesome products that save lives and empower adventure, but we also love supporting causes that we believe in and that share our mission. You see, giving back isn’t some secondary obligation - it’s a core value and a reason to exist. “Unicorns” is our pledge to donate a percentage of every order to a worthy organization, and since these donations cannot occur without your purchase, we let YOU DECIDE which charity benefits. In your shopping cart, simply select the charity closest to your heart and we’ll do the rest. Together we have donated more than $1,000,000, and with your help, there’s plenty more where that came from! 

We currently support:

Alzheimer's Foundation of America
Their mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.  To learn more visitalzfdn.org
Autism Society
Their mission is to promote lifelong access and opportunities for persons within the autism spectrum and their families, to be fully included, participating members of their communities through advocacy, public awareness, education, and research related to autism.  To learn more visitautism-society.org.
Concerns of Police Survivors
Their mission is to provide resources to help families and co-workers cope with the tragic loss of an officer being killed in the line of duty.  To learn more visitnationalcops.org.
National Fallen Firefighters Foundatoin
Their mission is to honor and remember America’s fallen fire heroes, to provide resources to assist their survivors in rebuilding their lives, and work within the fire service community to reduce firefighter deaths and injuries.  To learn more visitfirehero.org.
Our mission is to make an impact in our community by donating to local charities that empower people to live better and safer lives.
Safe Kids Worldwide
Their mission is to protect children everywhere from accidental injury on the road, at home and at play.  To learn more visitsafekids.org.
Wounded Warrior Project
Their mission is to honor and empower Wounded Warriors. WWP connects wounded warriors and their families to valuable resources and one another, serves them through a variety of free programs and services, and empowers them to live life on their own terms. To learn more visitwoundedwarriorproject.org.


With your support, we can truly make a unicorn-sized difference.

Edward Wimmer
Co-Founder, CEO