Let them play hard while you worry less. 

Kids Will Be Kids

Ways to wear

OVER 5 MILLION LIVES IMPACTED. EACH WITH A STORY.

Ali + Ethan's story

I know the team providing emergency care to him is going to have all of the information that they need.

Ali C.

Discover 1300 more stories

100,000+ 5 star Reviews

First Responders look for ID

We're always looking for "How do we ID this person" and any program that makes that a little easier is a home run

Covington First Responder

High quality extras for your ID

Say More with Badges

this will launch with badges but things will change as we go.

Purpose over Profit

At ROAD iD we believe in Purpose Over Profit. What does that mean exactly? Well, it means that even though we are a business and need to make money to thrive, that isn’t what we’re passionate about. We’re passionate about giving back and making a difference when and where we can.

Mythical Customer Service

Our customer service is legen...wait for it...dary.

We love helping our customers, it's kind of our favorite thing to do. When you love helping as much as we do, it shows with unicorn-dancin-onrainbow level service. We're always happty to help, and you can find us at the hours below (fair warning: the drink cart comes around at 10AM on Friday):

Mon-Thurs: 9am-5pm ET

Friday 9am-12pm ET

Call toll free: 1-800-345-6336