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Monday, Feb 15

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I woke up surrounded by firefighters
My name is Rachel, and I am a triathlete, avid runner, and cyclist in Brooklyn, NY. I was recently traveling in the bike lane on First Avenue when I was hit by a bus. I woke up surrounded by firefighters as they were loading me onto a stretcher. One of them took my Road ID, .... - Rachel T. / Brooklyn, NY Continue Reading

Road ID® Personal Identification Gear

Available Styles:

If you are a runner, cyclist, triathlete or just a person who doesn't sit on the couch all day, Road ID is for you. This awesome piece of gear not only looks good but it could save your life. In the event of an accident, if you can't speak for yourself, your Road ID will. Available in 8 different styles. It's not just a piece of gear - it's peace of mind.

High Visibility

Available Items:

Running at night? Cycling in the wee hours of the morning? If so, make sure you can be seen by motorists - it could save your life. Make sure you can be seen - take High Visibility Gear with you - whenever you go out in the dark.


Available Items:

Here you will find accessories for all of your favorite Road ID and High Visibility products. Order a new (or different color) band, strap or pouch, choose from six colors of silencers for the FIXX ID or replace your Supernova batteries... it's all here.


Available Items:

Our Road ID branded apparel is guaranteed to make you better looking, smarter and faster. This is the same high-quality performance gear worn by our sponsored athletes. As a bonus, we’re practically giving it away at prices below our cost. Why? Because we want you sporting our apparel and spreading the word about Road ID.

Gift Cards

Available Items:

Give the gift of Safety and Peace of Mind. Order Road ID Gift Cards and eCards for your active friends and family members. Road ID Gift Cards and eCards make great stocking stuffers. What else could you give for such a small amount of money that could save a life?

Another Happy Customer
"As a nurse and the daughter of a firefighter/paramedic, I just want to personally thank everyone at this amazing company for doing what you guys do. I have been toying with the idea of getting a Road ID for some time now and I finally bit the bullet and I could not be happier. Being an ICU RN, we get patients who come in as a John/Jane Doe and we are faced with the task of trying to figure out who this person is during a very stressful and often sad time. I wish that everyone would wear a Road ID, not only when out running or biking but ALL the time. I will proudly wear mine knowing that if something bad happens to me even on the most routine of days, whoever finds me will know who I am and whom to call. I am going to be urging all of my patients, family, and friends to get one. I was also pleasantly surprised to see that your company donates to some pretty amazing foundations and organizations. That brought a tear to my eye. I am a huge supporter of every single foundation/organization that you had on there, so it was hard to choose. Thanks again for all thank you do."
Megan C. / Sublimity, OR