I purchased my ROAD iD when I started training for the Chicago Marathon. Like many others, I never thought I would ever need to actually use it (spoiler: I was wrong). The day I lined up to run the...

Things happen when we least expect them...On October 15th I was out for a ride in the middle of the day. I was in the bike lane when out of nowhere a station wagon hit me and sent me flying 25ft th...

I never run or bike alone without my Road ID. But on this particular day, I was going on a fun ride and run with the members of the local triathlon club. I thought I didn’t need it as I was going...

Our 5 year old daughter ran a kids marathon in Nashville the other weekend. It was her first time running a race 'all by herself.' At the end of the race, our pride and excitement turned to panic ...

As an EMT, a Firefighter, and a husband, I 100% believe everyone should wear a Road iD product of some sort at all times. I have seen runners and bikers seriously injured, and I cannot express enou...