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Road ID for my cycling dad

by ROAD iD Staff May 21, 2021

I bought my dad a Road ID a couple years ago, and it was the best money I ever spent! He is a 56 year old avid cyclist and was recently in an accident. While riding downhill at 25 mph, he hit a pothole and slid 25 feet, knocking him unconscious. Even though he was riding with a group of friends, the emergency contact and medical info on his Road ID proved to be invaluable. This experience taught us that accidents can happen to anyone, and it reinforced the importance of a product like Road ID!


- Laura .B from Old Greenwich, CT