You are leaving roadid.com and heading to dogid.com. This is still the product and service you know and love, but don’t panic when you see a new shopping cart for the new website!
I literally never take my Road ID off, and I have only had to use it once in an emergency. I had a nasty crash in a road race. I was miles from home and didn't even know what year it was. Luckily, because of the information on my Wrist ID, my teammates were able to contact my family while I was in the hospital.