your stories
Your stories, your experiences, your passions. Written by you.
Testimonials
Read firsthand about how ROAD iD makes a real difference in real peoples’ lives.
It's who i am
Personal stories and experiences that make you, you.
From the dunes to the pines
I recently wrapped my third trip to Badwater 135 as a photographer and ROAD iD ambassador. At the bottom of this page is a photo gallery from this year's race. But first, here's how it went: Each y...
Keegan Swenson: Unseen Miles
Keegan Swenson has built one of the most impressive resumes in off-road cycling.
He's a UCI Mountain Bike Marathon World Champion, a three-time Life Time Grand Prix Champion, and a five-time Lea...
Chasing What's Next: Reflections with Carden Bozeman
Carden Bozeman grew up chasing the outdoors. His parents filled his childhood with hiking, biking, and just about any adventure they could find, and somewhere along the way the bike stuck. He lined...
Fuel Your Adventure
Safety and training tips to get you out into the world.
BADWATER 135: REDEMPTION AND MAGIC
Hemingway said “a man can be defeated, but not destroyed.”
I folded up the citation the nice police officer gave me for speeding through an army base and stuffed it in the glove box. Flipping on th...
Beyond the Trail: Megan Childress Shares Her Passion for Mountain Biking and Coaching
Mountain biking is about more than just conquering trails—it’s about pushing boundaries and discovering new strengths. For Megan Childress, this philosophy drives both her personal rides and her ro...
Badwater 135: With a Little Help From our Friends
The sun sank low on the horizon, fuzzy and softened by the orange and purple storm clouds that swirled around Badwater Basin. The oven-like wind ushered in fat, sporadic raindrops and far-away dust...
Who We Are
Learn more about the people who make up the ROAD iD team.
Business With People
The staff here at ROAD iD is strong, inspiring, and a little weird. Read about their personal experiences.
Purpose Over Profit (Featuring Assembly Lines, Trash Tosses, and Snack Tetris)
At ROAD iD, philanthropic impact isn’t just a number hanging on a wall. (Okay. It is literally hanging on a wall on the upper floor of the office. It gets updated monthly… assuming we remembered ho...
Office Coffee 101 - Don't Screw This Up
At ROAD iD, we take office etiquette fairly seriously. In fact, if you breach certain bits of etiquette we place you in a murky alligator pit and make you drink from the dirty mop bucket while list...
Magically Grateful
It was March in the year 2000 when my Dad and I launched our first eCommerce website. A few hours later, an email alerted me to our very first online order. Actually, I received 19 emails as a teen...
Founder's Fodder
Catch up on quarterly letters from ROAD iD Co-Founder and CEO, Edward Wimmer.
"I want a new dad"
I have a question for you at the bottom of this post. But first, I need to come clean about the time I ruined mountain biking for my sons.
The plan
A few years back, I decided it was time to intro...
Two Phone Calls Changed My Life
I have a question for you at the bottom of this post.
But first, a quick story…
The Phone Call That Started It All
In college, some friends convinced me to train for a marathon. “Mara-what?!?” - my...
Grit, Gratitude, and Total Commitment
Back in January, I sent this email where I made the commitment “to race the Leadville Trail 100 Mountain Bike Race and finish in under 9 hours to earn that coveted big buckle.”
I doubled down on th...
Dream Big
All about ultra-runner, World Record holder, and all around great guy Harvey Lewis.
