Founder's Fodder

Catch up on quarterly letters from ROAD iD Co-Founder and CEO, Edward Wimmer. 

Face of the Brand?

You know how some people bolt out of the room or dive behind the sofa as soon as someone pulls out a camera? I’ve never been that guy. Truth be told, I kinda like the camera. In fact, in high schoo...

What A Ride

Back in 2019 a friend of mine asked me to do a Mountain Bike race with him. Specifically, he asked me to do a really, really, really (yes - three reallys) hard race known as The Cape Epic. “The Cap...

Holy Fork - The Greatest 35 minutes on TV. Ever.

I’m not sure who granted her supreme power over the TV remote, but in our household, my wife has total control over the next streaming series that we are going to watch. My typical reaction to her ...

It’s OK to Cry

Back in January, I sent this email about our plan to resurrect ROAD iD’s tagline: It’s Who I Am. In that email, I shared the background and true meaning of “It’s Who I Am” - then asked you to share...

It's Who I Am

ROAD iD’s first-ever product was the Fixx ID.  Like most of our early products, it wasn’t designed to be particularly sexy or cool. Instead, it was designed to be useful, practical, and to communic...
Customer Service - Pure Poetry

Customer Service - Pure Poetry

We have awesome customers - the awesomest. (Yes, that's a word).  We also have the best Customer Service Team - the bestest. Sorry Zappos. Sorry Southwest Airlines. Backstory: Last year, we discont...
THE ROAD iD STORY
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THE ROAD iD STORY

Sexy cars, golden locks, and a near-miss with a giant truck. This is the story of how ROAD iD was born. Check out (and share) how this basement start-up now saves lives and empowers adve...

Blessed Beyond Measure

It’s 5pm on Sunday night...and I’m struggling to find the words to express my feelings of gratitude for YOU and our entire ROAD iD family.“Blessed Beyond Measure” keeps coming to mind. Sure, 2020 w...

I Freaking HATE/LOVE making mistakes

If you’re anything like me, you rarely make mistakes. Am I right? Can I get an Amen?Oh, how I wish this were true. Most of us make mistakes. all. the. time. Three years ago, I threw my leg over a M...