Founder's Fodder

Catch up on quarterly letters from ROAD iD Co-Founder and CEO, Edward Wimmer. 

Founders, Fathers, and Yardsticks That Matter

I have a question for you (more on that at the end). But first... As Father's Day approaches, I find myself reflecting on one of the greatest blessings in my life - starting ROAD iD with my Dad. Da...

Jeff Bezos vs ROAD iD

I have a question for you (at the bottom). But first…Raise your hand if you remember when buying shoes online seemed stranger than a seven-legged bunny rabbit. When Zappos launched in 1999, many pe...

Face of the Brand?

You know how some people bolt out of the room or dive behind the sofa as soon as someone pulls out a camera? I’ve never been that guy. Truth be told, I kinda like the camera. In fact, in high schoo...

What A Ride

Back in 2019 a friend of mine asked me to do a Mountain Bike race with him. Specifically, he asked me to do a really, really, really (yes - three reallys) hard race known as The Cape Epic. “The Cap...

Holy Fork - The Greatest 35 minutes on TV. Ever.

I’m not sure who granted her supreme power over the TV remote, but in our household, my wife has total control over the next streaming series that we are going to watch. My typical reaction to her ...

It’s OK to Cry

Back in January, I sent this email about our plan to resurrect ROAD iD’s tagline: It’s Who I Am. In that email, I shared the background and true meaning of “It’s Who I Am” - then asked you to share...

It's Who I Am

ROAD iD’s first-ever product was the Fixx ID.  Like most of our early products, it wasn’t designed to be particularly sexy or cool. Instead, it was designed to be useful, practical, and to communic...
Customer Service - Pure Poetry

Customer Service - Pure Poetry

We have awesome customers - the awesomest. (Yes, that's a word).  We also have the best Customer Service Team - the bestest. Sorry Zappos. Sorry Southwest Airlines. Backstory: Last year, we discont...
THE ROAD iD STORY
Jumbtron:hide

THE ROAD iD STORY

Sexy cars, golden locks, and a near-miss with a giant truck. This is the story of how ROAD iD was born. Check out (and share) how this basement start-up now saves lives and empowers adve...