Founder's Fodder

Catch up on quarterly letters from ROAD iD Co-Founder and CEO, Edward Wimmer. 

A New Kind of Resolution

I’ve got a question for you (and a free gift) at the end of this email. But first, let me share something special…   Meeting the Author   I had my first real conversation with James Lawrence (T... Continue reading
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When Hard Things Choose You

Back in January, I shared this story of James Lawrence—the Iron Cowboy—and how his journey taught me the power of doing hard things. Of intentionally chasing the uncomfortable. Of setting wild, aud... Continue reading
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Echoes in Eternity

I have a question for you at the end of this email. But first, I want to share something with you—an observation that I believe will change my life.   THE OBSERVATION   A Better Resolution? As... Continue reading
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25 Years of Curiosity Over Fear

Twenty-five years ago… It’s September, 1999. I just graduated college. I’m back home, living with my parents. I reach over to turn off the alarm clock. In a few minutes I will head downstairs to th... Continue reading
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Founders, Fathers, and Yardsticks That Matter

I have a question for you (more on that at the end). But first... As Father's Day approaches, I find myself reflecting on one of the greatest blessings in my life - starting ROAD iD with my Dad. Da... Continue reading
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Jeff Bezos vs ROAD iD

I have a question for you (at the bottom). But first…Raise your hand if you remember when buying shoes online seemed stranger than a seven-legged bunny rabbit. When Zappos launched in 1999, many pe... Continue reading
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Face of the Brand?

You know how some people bolt out of the room or dive behind the sofa as soon as someone pulls out a camera? I’ve never been that guy. Truth be told, I kinda like the camera. In fact, in high schoo... Continue reading
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What A Ride

Back in 2019 a friend of mine asked me to do a Mountain Bike race with him. Specifically, he asked me to do a really, really, really (yes - three reallys) hard race known as The Cape Epic. “The Cap... Continue reading
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Holy Fork - The Greatest 35 minutes on TV. Ever.

I’m not sure who granted her supreme power over the TV remote, but in our household, my wife has total control over the next streaming series that we are going to watch. My typical reaction to her ... Continue reading
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