Founder's Fodder

ENGRAVING GUARANTEED + FREE RETURNS

How It Works Simply shop around and we'll drop your text on the ID you choose. Shazam, that's cool.

Suggested

Elite ID

Starts at $39.99 Available in 2 Faceplate Widths, 3 Faceplate Finishes and 11 Colors

Nylon Loop ID

Starts at $29.99 Available in 2 Faceplate Widths, 6 Faceplate Finishes and 2 Colors

Stretch ID

Starts at $24.99 Available in 6 Faceplate Finishes and 9 Colors

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Founder's Fodder

Catch up on quarterly letters from ROAD iD Co-Founder and CEO, Edward Wimmer.

Two Phone Calls Changed My Life

I have a question for you at the bottom of this post. But first, a quick story… The Phone Call That Started It All In college, some friends convinced me to train for a marathon. “Mara-what?!?” - my... Continue reading

Grit, Gratitude, and Total Commitment

Back in January, I sent this email where I made the commitment “to race the Leadville Trail 100 Mountain Bike Race and finish in under 9 hours to earn that coveted big buckle.” I doubled down on th... Continue reading

A New Kind of Resolution

I’ve got a question for you (and a free gift) at the end of this email. But first, let me share something special… Meeting the Author I had my first real conversation with James Lawrence (T... Continue reading

When Hard Things Choose You

Back in January, I shared this story of James Lawrence—the Iron Cowboy—and how his journey taught me the power of doing hard things. Of intentionally chasing the uncomfortable. Of setting wild, aud... Continue reading

Echoes in Eternity

I have a question for you at the end of this email. But first, I want to share something with you—an observation that I believe will change my life. THE OBSERVATION A Better Resolution? As... Continue reading

25 Years of Curiosity Over Fear

Twenty-five years ago… It’s September, 1999. I just graduated college. I’m back home, living with my parents. I reach over to turn off the alarm clock. In a few minutes I will head downstairs to th... Continue reading

Founders, Fathers, and Yardsticks That Matter

I have a question for you (more on that at the end). But first... As Father's Day approaches, I find myself reflecting on one of the greatest blessings in my life - starting ROAD iD with my Dad. Da... Continue reading

Jeff Bezos vs ROAD iD

I have a question for you (at the bottom). But first…Raise your hand if you remember when buying shoes online seemed stranger than a seven-legged bunny rabbit. When Zappos launched in 1999, many pe... Continue reading

Face of the Brand?

You know how some people bolt out of the room or dive behind the sofa as soon as someone pulls out a camera? I’ve never been that guy. Truth be told, I kinda like the camera. In fact, in high schoo... Continue reading

Read firsthand about how ROAD iD makes a real difference in real peoples’ lives.

"Because that number was right there, my wife was alerted and she was able to come to the hospital."

I was struck from behind by a pickup truck!

My Road ID saved the day

I

We even offer a "real" guarantee - you know, like companies used to offer. Our stainless steel ID carries a lifetime guarantee. That's right, if you are tough enough to wear out our stainless steel, laser engraved ID, we will replace it at no charge. We challenge you to destroy them (through natural wear - gunshots and hand grenades don't count).

NOTE: Our lifetime guarantee applies to the stainless steel ID plate only. The bands/clasps and straps that they are attached to are not covered for life. We do, however, offer low-cost replacement bands/clasps and straps for all of our IDs.

FREE Returns and Exchanges (aka We’ve Got You)

If your order went sideways, into the upside down, or straight into the Twilight zone, we’ll make it right. No hoops. No headaches. No hassles.

The best way to initiate a return or exchange is to fire off an email to help@roadid.com with your Order Number (if you have it) and a quick “what happened.” We’ll take it from there—handling your issue with the speed of a well-caffeinated cheetah.

Live chat is also available during business hours. Just click the chat bubble in the bottom-right of your screen.

Prefer the old-fashioned way? Call 800-345-6336.

Our team is available:
Mon–Thu: 9am–5pm ET
Fri: 9am–4:30pm ET

Our Guarantees

Free Returns
Returns are free, fast, and frustration-free—just how they should be.

If you don’t love it, you don’t pay for it.
We stand behind every product. If you’re not thrilled, you don’t pay. No guilt trips. No awkward breakups. That’s not marketing fluff—it’s how we do business.

Lifetime Guaranteed Engraving
Every laser engraving is guaranteed for life. If your ID ever becomes unreadable, we’ll replace it. Seriously.

Shipping Information

Get it fast!!

How will my order ship?

For Standard shipping methods, Speed is an estimate—NOT a guarantee. This means your order may arrive AFTER the upper range of the shipping estimate. The only guaranteed option is provided by UPS is Next Day Air.

United States

Shipping Method	Price	Transit Time (if ordered by 1pm EST)
USPS Standard	Only $6.99	3-7 days (estimate)
USPS Priority	*approx $8	1-3 days (estimate)
UPS Ground	*approx $22-$35	1-3 days (estimate)
UPS Next Day Air	*approx $90-$150	1 day (guaranteed)

Outside the United States

taxes & duties included

Shipping Method	Price	Transit Time
Standard	Only $9.99	10-16 days (estimate)

*shipping charges noted as "approx" (above) will be calculated at checkout. The actual charge will be exactly what the carrier charges us.

Tax Info

USA: We collect sales tax as required by law. Final tax is shown at checkout.
Worldwide: In some cases, import duties may be assessed by your country prior to delivery