Earlier this week I was out training for an Ironman Triathlon, when a car pulled out right in front of me. I flew head first into the road.
Fortunately, a nurse witnessed the accident and called 911 immediately. She tried asking me questions about my identity and medical history, but I was far too shaken and wasn't able to answer her. Thank goodness I had my ROAD iD on my wrist -- she took it from me and had all the information she needed for the 911 operator. The same thing happened in the ambulance...the first responder tried to ask me the same questions, but when he saw my ROAD iD, he never asked me another question other than "what is this?" and "where do you get it?".
I also remember him saying "I wish more people would have something like this; it would make my job a lot easier!" When we arrived at the hospital, the EMT handed it to the people in the ER, and they never once asked me a question about who I was. Instead, they went immediately to tending to my needs as a patient.
I now wear my ROAD iD as a badge of honor. I never go out without it on, and I'm happy to spread the word to others about how it helped me!