At a recent race, as we were rushing to congratulate my husband at the finish line, I lost my 10 year old son in the crowd. I was in a full panic, having the finish line announcer call his name over the loudspeaker, when my cell phone rang. My son had located a mom in the crowd and showed her my cell number on his Road iD so she could call me. I had just purchased the Road iD for him as a birthday gift because he was starting to race on his own.
It was nice that I didn't have to rely on him remembering my number in a stressful situation. I have encouraged my friends to purchase Road iDs for all their children. Thanks to the Stretch ID for helping resolve a scary situation very quickly!