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"I was struck by an SUV going 50 mph"
I was out for a 50 mile training ride on my tri bike. As always, I put my Road ID on my wrist before leaving. My ride was cut short when I was struck by an SUV going 50 mph as I went through an intersection. While I was lying on the ground unconscious, a bystander held my hand and waited for the EMTs. She saw my Road ID...   - Frank V. / Frederick, MD  Continue Reading
Road ID Elite Team

Road ID TV Commercials 2011

Welcome to the Bobke page of our website. Be sure to check out all of our Bob Roll inspired commercials (below). We think they're great...and hope you do too. You can also purchase a Bob Roll inspired Vintage T-Shirt or any of our great Road ID products. And, since we know you have a bunch of spare time, please let us know what you think by sending us a comment.

Shopping

the Slim ID Click to enlarge

the Wrist ID Slim

The name speaks for itself. The Wrist ID Slim is the slimmest (or smallest) ID in the Road ID lineup. This pint-size fella may be diminutive in stature, but he is jam-packed with peace of mind.


Learn More Buy Now

Vintage Bobke Shirt Click to enlarge

Vintage Bobke Shirt

Wanna go for ride? Of course you do. But, after that ride, you're going to need to shed your sweaty bike jersey and replace it with this fantastic, LIMITED EDITION, Bob Roll-inspired vintage Tee.


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2011 Road ID "Wanna Go For A Ride" TV Commercials

Pay it Forward
Lucas Euser, Ben King & Levi Leipheimer with Bob Roll

 

Nobody seems to want to go for a ride with Bob Roll, not even Lucas Euser of Team SpiderTech or Ben King and Levi Leipheimer of Team RadioShack.

Start Line
Phil Liggett & Paul Sherwen with Bob Roll

 

Nobody seems to want to go for a ride with Bob Roll, not even Phil Liggett or Paul Sherwen. Maybe that's because Bob asks them to go for a ride while commentating at the start of a race.

Sleeping
George Hincapie with Bob Roll

 

Bob Roll sits by George Hincapie's bed while he sleeps, waiting for him to wake up to see if he will go for a ride with him, which he won't.

Time Trial
Ali Starnes with Bob Roll

 

Bob Roll stops Ali Starnes while headed to her time trial start to see if she will go for a ride. But it seems as though Bobke thinks it's more than just a ride.

Massage
Levi Leipheimer with Bob Roll

 

Bob Roll interrupts Levi Leipheimer's post race massage to see if he wants to go for a ride. Oddly, he doesn't. In the end though, Road ID assures Bob Roll that they will always ride with him.

Finish Line
Phil Liggett & Paul Sherwen with Bob Roll

 

While calling the final moments of a bike race, Phil Liggett and Paul Sherwen are visited by an uninvited guest in the form of Bob Roll.

Time Trial (short version)
Ali Starnes with Bob Roll

 

Bob Roll really wants Ali Starnes to go for a ride with him. But unfortunately for Bob she more important things to do. So once again, it will be Bob and Road ID going for a ride together.

Comments / Suggestions / Questions

At Road ID we like to keep things fun and lighthearted. And in accordance with company policy we developed these Bob Roll TV commercials, which we think are pretty darn funny. But we want to hear what you think. So, let us have it...do you like them? Which was your favorite? What else would you like to see? We really read every comment that is submitted. After typing a comment, simply click the orange submit button.

Privacy Policy - Your info is safe with us.

Another Happy Customer
"I love your commitment to education and safety. As a fire fighter and paramedic I know how important pertinent information is. It's also important to be able to contact a loved one who can help when seconds count. Great Job!"
Jason M. / Colchester, CT