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"I wish I had been wearing ID"
As a runner, I knew about Road ID, and had intended to get one for myself. Unfortunately, I never got around to it, and now I wish I had.  I was recently struck by a car while running.  It took me 3 long, agonizing hours to become coherent.  Even then, I couldn’t remember any phone numbers or any important information ...   - Kirsten K. / Jamaica Plain, MA  Continue Reading
 

Road ID®

If you are a runner, cyclist, triathlete or just an active person, Road ID is for you. In the event of an accident, if you can't speak for yourself, your Road ID will. It's not just a piece of gear - it's peace of mind.

Firefly®

High Visibility Gear
for dusk untill dawn.
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Accessories

Enhance your Road ID
and Firefly products.
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Apparel

Get decked out in
our hot apparel line.
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Gift Cards

Give Road ID to your
friends and family.
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Our Story

Find out about how
Road ID got its start.
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Watch

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Team Road ID in action.
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Another Happy Customer
"Your product is especially important to me. A friend who had encouraged me to get one saved my life by administering CPR when I collapsed during a ride with a heart failure. Had I not been with her (I did not have a Road ID at the time), I would not be alive today. I will never ride without one again"
Don I. / Lorena, TX