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My story begins on a beautiful sunny day on a road I had ridden a hundred times before.  Midway through, on a descent at 30mph, a school bus ran a stop sign right in front of me.  I tried to take evasive action, but ended up hitting the bus by the rear wheels, catapulting me into oncoming traffic. I ended up with a long list.... - Scott Z. / Larkspur, CA Continue Reading

Road ID TV Commercials 2012

Bobke is Back and He's Going for a Ride 2012 Bobke Let's Ride T-Shirt Bobke is Back and He's Going for a Ride
2012 Road ID TV Commercials

Thumbing It
Bob Roll

Behind the ID:Thumbing It
Bob Roll

VW Bus
Bob Roll, Levi Leipheimer, Ali Tetrick, Lucas Euser and Jordan Rapp

Behind the ID: VW Bus
Bob Roll, Levi Leipheimer, Ali Tetrick, Lucas Euser and Jordan Rapp

Rabbit
Bob Roll and Jenny Fletcher

Behind the ID: Rabbit
Bob Roll and Jenny Fletcher

Long Hauler
Bob Roll, Ali Tetrick and Jens Voigt

Behind the ID: Long Hauler
Bob Roll, Ali Tetrick and Jens Voigt

Lost Season
Bob Roll, Craig Alexander, Jenny Fletcher, Jens Voigt, Jordan Rapp, Ian Boswell, and Lucas Euser

Behind the ID: Lost Season
Bob Roll, Craig Alexander, Jenny Fletcher, Jens Voigt, Jordan Rapp, Ian Boswell, and Lucas Euser

Wiener
Bob Roll and Levi Leipheimer

Behind the ID: Wiener
Bob Roll and Levi Leipheimer

Golf
Bob Roll and Craig Alexander

Behind the ID: Golf
Bob Roll and Craig Alexander

Closer
Bob Roll

2011 Road ID "Wanna Go For A Ride" TV Commercials

Pay it Forward
Lucas Euser, Ben King & Levi Leipheimer with Bob Roll

Nobody seems to want to go for a ride with Bob Roll, not even Lucas Euser of Team SpiderTech or Ben King and Levi Leipheimer

Start Line
Phil Liggett & Paul Sherwen with Bob Roll

Nobody seems to want to go for a ride with Bob Roll, not even Phil Liggett or Paul Sherwen. Maybe that's because Bob asks

Sleeping
George Hincapie with Bob Roll

Bob Roll sits by George Hincapie's bed while he sleeps, waiting for him to wake up to see if he will go for a ride with

Time Trial
Ali Tetrick with Bob Roll

Bob Roll stops Ali Starnes while headed to her time trial start to see if she will go for a ride. But it seems as though

Massage
Levi Leipheimer with Bob Roll

Bob Roll interrupts Levi Leipheimer's post race massage to see if he wants to go for a ride. Oddly, he doesn't. In the end

Finish Line
Phil Liggett & Paul Sherwen with Bob Roll

While calling the final moments of a bike race, Phil Liggett and Paul Sherwen are visited by an uninvited guest in the form

Time Trial (short version)
Ali Tetrick with Bob Roll

Bob Roll really wants Ali Starnes to go for a ride with him. But unfortunately for Bob she more important things to do.

Comments / Suggestions / Questions

At Road ID we like to keep things fun and lighthearted. And in accordance with company policy we developed these Bob Roll TV commercials, which we think are pretty darn funny. But we want to hear what you think. So, let us have it...do you like them? Which was your favorite? What else would you like to see? We really read every comment that is submitted. After typing a comment, simply click the orange submit button.

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Christopher W. / Ontario, NY