The inspiration for Road ID was born in the fall of 1999. For my father, the inspiration was his concern for me as I trained
for my first marathon. For me, the inspiration was a black, King Kong size pick-up truck that I nearly came face to face
with on a long Saturday run.
Earlier that fall, I began training for my first marathon. My father worried about me logging all those miles and would
often tell me to "be safe." One day, he suggested that I carry an ID so that he could be notified if I had an accident while
training. Of course, I dismissed that suggestion. I thought: "What could possibly happen to me while running?"
So, there I was, in a ditch, on the side of the road, having nearly been hit by the aforementioned pick-up truck. From that
ditch, my father's suggestion to carry ID started to make a tremendous amount of sense.
Luckily I was OK. But, what if the truck had hit me? I would have been rushed to the local hospital as "John Doe." Without
proper ID, family members and friends could NOT be contacted. Likewise, my Medical records could NOT be accessed at the
hospital. How long would I lay there unidentified? This freaked me out.
A few months later, from my father's damp basement, he and I launched Road ID. To us, Road ID has always been far more than
a business. We are on a mission to save lives.
Since 1999, we have received countless thank you letters and emails from customers that have used their Road ID in accident
situations. Many of these customers say they might not be alive today if it weren't for their Road ID. You can view some
of these stories on our testimonial page.
We thank you for visiting our site. While here, take the time to read a few testimonials. If you do, I trust that you will
make Road ID your new training partner and enjoy the peace of mind that comes with wearing it. Remember, if you ever find
yourself in a situation where you can't speak for yourself, your Road ID will speak for you.
My father, our entire crew, and I place upon our shoulders the responsibility to educate all outdoor enthusiasts about the
vital importance of ID. We hope to make you a customer. More importantly, we hope that you will help us spread the word
about Road ID.
If you have any questions, or just want to say "what's up", feel free to give us a call, email, write a letter, send a telegram
or whip up a smoke signal. All of our contact info can be found on our
contact us page.
Be safe out there – and don't forget to tell your friends and family about Road ID.
Mike Wimmer (father) and Edward Wimmer (son)
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Commitment to the Community
As a privately owned company, we are not forced to serve the profit hungry interests of outside share holders or investors.
Rather, we maintain the luxury to serve those things that we deem important: our Customers, Employees and our Communities.
Road ID is proud to serve and support our local and national communities. Service is not a secondary obligation; it is a
primary function of our business. Each year, Road ID sponsors and supports thousands of grassroots Running and Cycling events
across North America. We do this because we believe these events are the lifeblood of active and healthy communities.
Additionally, "Road ID Gives Back" is an ongoing program where we donate a portion of every order to one of six excellent
causes. This program allows each customer to specify which organization should benefit from his or her order. This program
was launched in October 2007 and benefits the following organizations: Arthritis Foundation, Lance Armstrong Foundation,
Leukemia & Lymphoma Society, National MS Society, Susan G. Komen Race For The Cure and the American Society for the
Prevention of Cruelty to Animals (ASPCA), the Wounded Warrior Project and the Juvenile Diabetes Research Foundation (JDRF).
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Our mission is two fold: One, to educate outdoor enthusiasts (runners, cyclists, triathletes, skiers, snow boarders, kayakers,
walkers, and anyone that doesn't spend all of their time on the couch) about the importance of wearing ID. Two, to provide
these athletes with innovative identification products that they will want to include as part of their gear.
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Our dream is to see the day where wearing ID is as common among athletes as wearing a seatbelt is among motorists.
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The Top 10 reasons you should wear ID
Here are just few reasons why you should make Road ID part of your gear. For additional reasons, visit our testimonial page and read how Road ID is saving lives.
- If you can't speak for yourself, Road ID will speak for you.
- Road ID enables First Responders to immediately contact family members and friends.
- Road ID enables family members to provide additional details about your health or give consent for potentially life saving
- Road ID enables hospital staff to locate vital medical records.
- Road ID can communicate medical conditions or allergy information to medical staff.
- Road ID can prevent serious delays in treatment by saving crucial time during the "golden hour" of medical treatment.
- It's far better to have Road ID and not need it than to need Road ID and not have it. It's not just a piece of gear, it's
peace of mind.
- Accidents happen far more than you think they do. Each year approximately 450,000 of us are taken to hospitals unconscious
and without identification.
- Road ID looks good on and makes a statement about your athletic lifestyle – not to mention that studies would probably
prove that people that wear Road ID are considerably smarter than those that don't.
- Road ID can save your Life. Period.
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