These handpicked athletes are inspirational competitors and believe wholeheartedly in our goal to save lives and fuel adventure. Most importantly, they're pretty great human beings.
Keegan Swenson
Gravel, Endurance MTB
From Park City, Utah, Keegan Swenson has set the benchmark in endurance racing. He's the 2025 UCI Mountain Bike World Champion, has won the Life Time Grand Prix overall title three times (2022–2024), and has five straight Leadville 100 victories (2021-2025), including a course record set in 2023. Known for his quiet confidence, deep love of the mountains, and unmatched ability to dig deeper than anyone else, he's as approachable as he is self-assured. Beyond racing, he co-hosts The Cooldown podcast with Alexey Vermeulen, Sofia Gomez Villafañe, and Ruth Holcomb, giving fans a laid-back look inside the sport.
@keegels99
Sofia Gomez Villafañe
Gravel, Endurance MTB
Originally from Patagonia and now splitting time between Utah and Arizona, Sofia is an Olympian, Pan Am silver medalist, and one of gravel's brightest stars. She's a 2x Cape Epic champion (2022 & 2025), and a 3x Life Time Grand Prix champion (2023, 2024, & 2025), with standout victories at Unbound Gravel (2022) and the Leadville 100 (2023), plus a record seven Belgian Waffle Ride wins—more than any other athlete. Fierce on the bike and grounded off it, Sofia blends tactical smarts with a trailblazing spirit, inspiring the next generation of riders. She also co-hosts The Cooldown podcast with Ruth Holcomb, Alexey Vermeulen, and Keegan Swenson.
@sofithevilla
Alexey Vermeulen
Gravel, Endurance MTB
Born and raised in Michigan and now based in Boulder, Colorado, Alexey traded the World Tour for gravel’s front row, earning wins at the Belgian Waffle Ride (2022), Chequamegon (2023 & 2025), and Big Sugar (2024), plus podiums at the Leadville 100 and Sea Otter Classic. But racing is only part of the picture—off the bike, Alexey co-hosts The Cooldown podcast with Keegan Swenson, Sofia Gomez Villafañe, and Ruth Holcomb, co-founded the From The Ground Up project, and runs the Alexey and Avery YouTube channel with longtime collaborator Avery Stumm. And when he’s not training or creating, you’ll likely spot him pedaling with his dachshund, Sir Willie the Wiener, happily perched on his back.
@alexeyvermeulen
Alison Tetrick
Gravel, Road
Born and raised on a California ranch, Ali is a gravel legend and UNBOUND champion (2017), as well as a three-time Gravel Worlds winner. She helped shape the sport, earning her place in the Gravel Cycling Hall of Fame. A former World Tour pro and Team USA athlete with a science degree—and an engine built for the long haul—she’s built a decorated career. Off the bike, Ali is an advocate, working to make cycling more welcoming and inclusive, especially for women and newcomers. Powerhouse, mentor, heart—Ali is all three, all the time.
@amtetrick
Sarah Sturm
Gravel, Endurance MTB
Based in Durango, Colorado, Sarah has done it all—earning podiums at the Belgian Waffle Ride, SBT GRVL, SeaOtterClassic, and Leadville 100 (2019), plus a solo win at Crusher in the Tushar (2025). She also claimed 3rd overall in the 2022 Life Time Grand Prix, 4th in 2023, and celebrated an unforgettable victory at Migration Gravel in Kenya in 2024, a win that vaulted her to the top of the Gravel Earth Series. But results only tell part of the story—Sarah is also an artist, a community-builder, the co-host of the Talking Over You podcast, and a big believer that racing should be as fun as it is fast. She brings energy, creativity, and joy to every start line.
@sarahsturmy
Matt Beers
Gravel, Endurance MTB
From South Africa, Matt Beers has built one of the most impressive resumes in off-road racing. A four-time Cape Epic champion (2021, 2023, 2024, 2026) and multiple-time South African national champion, he has made his mark on both sides of the Atlantic with wins at the Belgian Waffle Ride and Lauf Gravel World Championships. Known for his endurance, versatility across mountain and gravel racing, and a relentless competitive drive, Matt brings a global perspective and a hard-earned toughness to every start line.
@mattbeers55
Carden Bozeman
Cyclocross, Endurance MTB
Based in Northern Kentucky, Carden Bozeman is part of the next generation of off-road talent. A junior cyclist focused on XC and endurance mountain biking, he has three three NICA varsity state championship podiums, a 4th at Central Regionals, and back-to-back top-10 finishes at the Mohican 100. Chill beyond his years, authentic to the core, and powered by a love for the ride, Carden shows up to every start line ready to chase what's next.
