Founder's Fodder

How It Works Simply shop around and we'll drop your text on the ID you choose. Shazam, that's cool.

Suggested

Elite ID

Starts at $55.89 Available in 2 Faceplate Widths, 3 Faceplate Finishes and 11 Colors

Nylon Loop ID

Starts at $41.92 Available in 2 Faceplate Widths, 5 Faceplate Finishes and 2 Colors

Stretch ID

Starts at $34.93 Available in 5 Faceplate Finishes and 11 Colors

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Founder's Fodder

Catch up on quarterly letters from ROAD iD Co-Founder and CEO, Edward Wimmer.

The One Thing

It’s 8:00 am on Monday morning, coffee in one hand, computer in the other (yes, that’s a special skill - it only took 10,000 hours of practice to master). I must admit that I’m feeling a bit tired... Continue reading

Let's Get Personal

I’m not big on New Year’s Resolutions. I’ve always thought they were a bit corny and tad cliché. But, I’ve got some things I want to achieve in 2022…and sharing them with you will help keep me ac... Continue reading

The View from 30,000 Feet

I'm stuck in Detroit's airport...on my way to a running event. So, I'm going to use this as an opportunity to fill you in on what's going on at ROAD iD. So, here it goes... It's hard to believe tha... Continue reading

Business

Here Comes Tomorrow

I entered this world in 1977. My mother drove me home from the hospital on her lap, no car seat. As a kid, I raced my bike helmetless on wooded trails, regularly played lawn jarts, never wore a sea... Continue reading

Read firsthand about how ROAD iD makes a real difference in real peoples’ lives.

"Because that number was right there, my wife was alerted and she was able to come to the hospital."

I was struck from behind by a pickup truck!

My Road ID saved the day

We even offer a "real" guarantee - you know, like companies used to offer. Our stainless steel ID carries a lifetime guarantee. That's right, if you are tough enough to wear out our stainless steel, laser engraved ID, we will replace it at no charge. We challenge you to destroy them (through natural wear - gunshots and hand grenades don't count).

NOTE: Our lifetime guarantee applies to the stainless steel ID plate only. The bands/clasps and straps that they are attached to are not covered for life. We do, however, offer low-cost replacement bands/clasps and straps for all of our IDs.

FREE Returns and Exchanges (aka We’ve Got You)

If your order went sideways, into the upside down, or straight into the Twilight zone, we’ll make it right. No hoops. No headaches. No hassles.

The best way to initiate a return or exchange is to fire off an email to help@roadid.com with your Order Number (if you have it) and a quick “what happened.” We’ll take it from there—handling your issue with the speed of a well-caffeinated cheetah.

Live chat is also available during business hours. Just click the chat bubble in the bottom-right of your screen.

Prefer the old-fashioned way? Call 800-345-6336.

Our team is available:
Mon–Thu: 9am–5pm ET
Fri: 9am–4:30pm ET

Our Guarantees

Free Returns
Returns are free, fast, and frustration-free—just how they should be.

If you don’t love it, you don’t pay for it.
We stand behind every product. If you’re not thrilled, you don’t pay. No guilt trips. No awkward breakups. That’s not marketing fluff—it’s how we do business.

Lifetime Guaranteed Engraving
Every laser engraving is guaranteed for life. If your ID ever becomes unreadable, we’ll replace it. Seriously.

Shipping Information

Get it fast!!

How will my order ship?

For Standard shipping methods, Speed is an estimate—NOT a guarantee. This means your order may arrive AFTER the upper range of the shipping estimate. The only guaranteed option is provided by UPS is Next Day Air.

United States

Shipping Method	Price	Transit Time (if ordered by 1pm EST)
USPS Standard	Only $6.99	3-7 days (estimate)
USPS Priority	*approx $8	1-3 days (estimate)
UPS Ground	*approx $22-$35	1-3 days (estimate)
UPS Next Day Air	*approx $90-$150	1 day (guaranteed)

Outside the United States

taxes & duties included

Shipping Method	Price	Transit Time
Standard	Only $9.99	10-16 days (estimate)

*shipping charges noted as "approx" (above) will be calculated at checkout. The actual charge will be exactly what the carrier charges us.

Tax Info

USA: We collect sales tax as required by law. Final tax is shown at checkout.
Worldwide: In some cases, import duties may be assessed by your country prior to delivery