Road ID® - Our Products

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"I would have been a John Doe!"
On August 19, I was on a mountain bike ride training for an upcoming race. I was on a very familiar trail and going down a slight decent. Suddenly, I hit a downed tree which put me over the bars. As I was flying through the air, I distinctly remember thinking, “this is going to hurt.” Th... - David N, Florence, MA Continue Reading

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Detailed Comparison: Original vs. Interactive

Available Styles:

the Wrist ID Sport, the Wrist ID Elite, the FIXX ID,
the Ankle ID, the Shoe ID & the Shoe Pouch ID

If you are a runner, cyclist, triathlete or just a person who doesn't sit on the couch all day, Road ID is for you. This awesome piece of gear not only looks good but it could save your life. In the event of an accident, if you can't speak for yourself, your Road ID will. Available in 6 different styles. It's not just a piece of gear - it's peace of mind.

Available Styles:

Supernova, Belt, Wrist, Ankle
Laces & Stickpak

Running at night? Cycling in the wee hours of the morning? If so, make sure you can be seen by motorists - it could save your life. Make sure you can be seen - take Firefly with you - whenever you go out in the dark.

Available Styles:
Supernova Batteries, Wrist Band Sport,
Wrist Band Elite, Ankle Band,
Shoe Strap,

Shoe Pouch,
Replacement ID Sport, Fixx ID Silencer
& Fixx ID Chain

Here you will find accessories for all of your favorite Road ID and Firefly products. Order a new (or different color) band, strap or pouch, choose from six colors of Silencers for the Fix ID or replace your Firefly Supernova batteries... it's all here.

Available Styles:
Men's Jersey, Women's Jersey,

Men's Shorts, Women's Shorts,
Men's Tee, Women's Tee,
Race Hat & Levi Cali Shirt

Our Road ID branded apparel is guaranteed to make you better looking, smarter and faster. This is the same high-quality performance gear worn by our sponsored athletes. As a bonus, we’re practically giving it away at prices below our cost. Why? Because we want you sporting our apparel and spreading the word about Road ID.

Available Styles:
Gift Card & eCard

Give the gift of Safety and Peace of Mind. Order Road ID Gift Cards and eCards for your active friends and family members. Road ID Gift Cards and eCards make great stocking stuffers. What else could you give for such a small amount of money that could save a life?