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All he had to do was show them his Road ID
If you are not familiar with the Pennsylvania Farm Show, it is the largest of its kind in the country -- filled with thousands of livestock, people, and farm equipment. Huge! Scary huge if you lose a child... My son, who is 5, thought he was following his older brother and wandered out of the area we were in. Once I realized.... - Laurie P. / Hershey, PA Continue Reading

Road ID® Personal Identification Gear

Available Styles:

If you are a runner, cyclist, triathlete or just a person who doesn't sit on the couch all day, Road ID is for you. This awesome piece of gear not only looks good but it could save your life. In the event of an accident, if you can't speak for yourself, your Road ID will. Available in 8 different styles. It's not just a piece of gear - it's peace of mind.

High Visibility

Available Items:

Running at night? Cycling in the wee hours of the morning? If so, make sure you can be seen by motorists - it could save your life. Make sure you can be seen - take High Visibility Gear with you - whenever you go out in the dark.

Accessories

Available Items:

Here you will find accessories for all of your favorite Road ID and High Visibility products. Order a new (or different color) band, strap or pouch, choose from six colors of silencers for the FIXX ID or replace your Supernova batteries... it's all here.

Apparel

Available Items:

Our Road ID branded apparel is guaranteed to make you better looking, smarter and faster. This is the same high-quality performance gear worn by our sponsored athletes. As a bonus, we’re practically giving it away at prices below our cost. Why? Because we want you sporting our apparel and spreading the word about Road ID.

Gift Cards

Available Items:

Give the gift of Safety and Peace of Mind. Order Road ID Gift Cards and eCards for your active friends and family members. Road ID Gift Cards and eCards make great stocking stuffers. What else could you give for such a small amount of money that could save a life?

Another Happy Customer
"You guys are awesome!! Awesome product! Funny website! Love that I can get an actual human being when I call!"
Melanie M. / Chicago, IL