Celebrating safety and adventure with our biggest fans.

ROAD iD turns 25!

In honor of celebrating 25 years with all of you this month, we’re dishing up a $500 Fuel Your Adventure prize pack to one lucky winner. This means a $100 gift card from yours truly (ROAD iD), and from some of our adventurous friends at Newton Running, Tifosi Optics, Hincapie Sportswear and Breakaway Energy

Simply add your deets to the above form before Monday, September 30th. If you win the goodies, we’ll let you know by Tuesday, October 1st.

Good luck and thanks for being such a loyal customer over the years. We truly wouldn’t be where we are without all of you. 

Don’t forget to share this link with a friend that could use some sweet gear too.

Contest Closed

Thank you to all who participated in the 25th anniversary fuel your adventure sweep stakes, entry is now closed, we'll contact the winner by Tuesday, October 1.

WE'VE DONE A LOT AT ROAD ID, AND THESE ARE JUST A FEW OF OUR FAVORITES.

the Road so far

the Close call that started it all

In the Spring of '99, ROAD iD Co-Founder Edward Wimmer narrowly avoided a king-kong sized pickup truck while training for his first marathon. As he was laying in a ditch, he realized his dad was right - wearing ID could make all the difference.

That Fall, Edward and his dad launched ROAD iD from their leaky basement in Northern Kentucky - with just two credit cards and a dream.

Over 5 millsion Lives Impacted. Each with a story.

Brandons Story

My Road ID was used by a stranger to call my wife when I crashed my bike.

- Richard

One entry is permitted per person. Sponsored by ROAD iD Inc. Must be a resident of U.S. and 18 or older to enter. Contest opens 9/23/24 at 8AM ET and ends 9/30/24 at 11:59PM EST. 1 winner will be randomly chosen on 10/1/24 from entries received via our website and notified via email and text. Sweepstakes is not sponsored, endorsed, administered by or affiliated with Facebook or Instagram. Your information will also be shared with the above brand partners. Click here to see the complete terms and conditions.