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I'll never ride without my Road ID
On a beautiful August day I went for a long mountain bike ride in the scenic hills of Kentucky.  I was riding on a fast downhill section when my front tire dropped into a rut...and I went flying over the handlebars.  I put my left arm out to break my fall, and in turn shattered both arm bones and dislocated my wrist.  I'm.... - Ginger W. / Lexington, KY Continue Reading

Gift Cards That Matter

Few gifts are as mind blowing as a Road ID. But knowing what someone wants engraved can be a challenge. So go ahead and order up a gift card and be a Christmas legend.

Build A Road ID

Know exactly what they want? Know what emergency information they need engraved on their ID? You can select and build a Road ID for them in minutes. Peace of mind for everyone!

Grab Some Badges

Badges are a great way to brag about accomplishments, show affinity to something majestic (like unicorns) or create something custom for you and your friends.

Road ID Apparel

Road ID apparel is the best Road ID apparel in the world. When you wear Road ID gear you represent not only fashion trends that have yet to trend, you also represent safety – and nobody can hate on that.

High Visiblity Gear

Few gifts are as blindingly awesome as Road ID high visibility gear. Our lights and reflective accessories put you on stage and draw the attention of drivers up to a mile away.
Another Happy Customer
"I think this is a great product that is reasonably priced. The fact that you ship to the UK for reasonable postage and packaging is awesome. Love the website, the products, and the vision. It's obvious you guys care and that's important."
Holly F. / Westminster, MD