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My identification / medical cards were illegible
I wish I had a Road ID last summer during a rainy century ride.  I was riding along when suddenly I slipped on some train tracks going about 22 mph.  By the time I was taken to the nearest hospital, I was soaked, filthy, and in mild shock.  I carried my medical cards, and other forms of identification, but they had.... - Elizabeth T. / West Hartford, CT Continue Reading

Gift Cards Know Best

Not knowing is sometimes best for all. By mail or by modem, peace of mind easy. Force them to make the tough decisions.

IDs Show You Care

Nothing says “I love you” quite like a new ID. We may be a bit biased, however. Warning: can sometimes lead to a total eclipse of the heart, which we think is good thing...

Badges of Love

Surprise your sweetheart with some ID bling this special day. Get sappy with one of our romantic options or be creative with a Custom Badge. A perfect complement to any ID. Especially the Unicorn.

Apparel from the Heart

No such thing as too much Road ID gear. Outfit your loved one in the snazziest, comfiest, most reasonably priced athletic apparel in town. Might as well look good while staying safe.

Some High-Viz Lovin’

Being seen is being safe, so light up the night this special day. Choose from a bevy of blindingly bright accessories that are sure to illuminate your workouts.
Another Happy Customer
"You guys are awesome. I work in the medical field and have seen some people that could use your product. I had to have my own."
Joseph P. / Wausau, WI

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