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The right place, the right time, wearing Road ID
I want to tell you my story by sharing with you excerpts from a wonderful note that I received following my accident. Here it is:  "Hello Doug...My name is Shelley and I helped work on you yesterday near the finish line.  I was right behind you when you went down.  I guess you were in the right place at the right time..... - Doug O. / Platte City, MO Continue Reading

Gift Cards That Matter

Few gifts are as mind blowing as a Road ID. But knowing what someone wants engraved can be a challenge. So go ahead and order up a gift card and be a Christmas legend.

Build A Road ID

Know exactly what they want? Know what emergency information they need engraved on their ID? You can select and build a Road ID for them in minutes. Peace of mind for everyone!

Grab Some Badges

Badges are a great way to brag about accomplishments, show affinity to something majestic (like unicorns) or create something custom for you and your friends.

Road ID Apparel

Road ID apparel is the best Road ID apparel in the world. When you wear Road ID gear you represent not only fashion trends that have yet to trend, you also represent safety – and nobody can hate on that.

High Visiblity Gear

Few gifts are as blindingly awesome as Road ID high visibility gear. Our lights and reflective accessories put you on stage and draw the attention of drivers up to a mile away.
Another Happy Customer
"Thanks to your product, I can give my 15 year old permission to run Pikes Peak this summer with his team. It will also give me peace of mind when he canoes the Boundary Waters later with his uncles. You are opening up his world!"
Liisa H. / Minneapolis, MN