During my high school days (and into college), I thought I wanted to work in the IT field. As I got into it I realized that the work wasn’t allowing me the creative outlet that I desperately needed.
In a time when marketing was becoming more and more digital, I saw it as an ideal mix of science and art. I was able to bridge my IT career into the marketing field through analytics and technology. For the past 10 years I’ve been using data, technology, and creativity to help drive brands forward.
Throughout those 10 years, I’ve had the opportunity to work with brands of all sizes. I’ve been able to work with local family owned businesses all the way up to some of the biggest brands in the world (Puma, Cole Haan, and Humana to name a few).
The most exciting thing for me in joining the ROAD iD team is getting back to the family feel of a small business. Everyday I have the ability to make an impact on a business that positively impacts the world around us, and for that I am grateful. My goal as the Director of Digital Marketing is to help tell ROAD iD’s story and bring the brand to life online so we can continue to empower lives.
I’m ecstatic to report that through my first few weeks with the company, all of those things are holding true. The people, product, and core values of the company are all fantastic and I’m lucky to be here.
Outside of ROAD iD, my favorite thing to do is enjoy nature. I try to take my family (wife, son, daughter, and dog) camping every weekend during camping season. It helps us disconnect and slow down so we can all build memories and enjoy time together. I also like to consider myself a beer, wine, and bourbon connoisseur (all recommendations welcome). With the beer industry in Cincinnati and the bourbon industry in Kentucky, I’m in a perfect part of the world!