by Elizabeth Wynn March 14, 2023

ROAD iD is a company that embraces our "Why" - to save lives, provide peace of mind, and fuel adventure. We are a fast-growing, fun, digital commerce company that thrives on making a positive impact in the world. Even better, we are on our way to impacting over 9 million lives in the next few years. The mission for our next Software Engineer is to help us scale and support new and existing products.


This is a unique opportunity to become a part of ROAD iD’s fun and dynamic software development team. As a Software Engineer, you will work with the Director of Technology, the Technology team, and various stakeholders to develop new .NET and Cloud solutions. In addition to writing code, you will work closely with the business to investigate feature feasibility and work with the Technology team to deliver requested features and improvements.

What You Will Be Doing

  • You will work primarily within the .NET, Azure and Flutter tech stacks to develop and support business-critical applications that impact lives in positive ways.
  • As a student of emerging tech, you will embrace the opportunity to learn new languages, frameworks, and architectural design patterns.
  • You will work closely with the Director of Technology, the Technology team, and the business to build elegantly simple software solutions for a variety of customer-facing and internal product areas.
  • You will become proficient in cross-platform development in both .NET and Flutter technologies.
  • You will relentlessly obsess over application reliability, data security, customer experience, and internal stakeholder satisfaction.
  • As a passionate and proven problem solver, you will embrace the opportunity to learn new technologies and solve new problems.
  • Due to the nimble, scrappy nature of our team, you might be asked to lend a hand with occasional system administrator responsibilities (user access, tech support, etc.).

WHO YOU ARE (the Ideal Candidate)

Others will describe you as capable - a real go-getter (yes, that sounds corny). You are someone that knows how to grab the ball and run with it. You have passion for getting things done and a bias towards action. You are a strong communicator that takes extra care to make sure that you understand and are understood. You’re proactive and build excitement within teams. You can take minimal direction and set a course of action.

You probably aren’t a circus clown, professional bowler, or a phlebotomist. You are, however, a really good software engineer. You know this because your engineering pals frequently seek your advice. And, because you like helping people, you enjoy helping them. You may not currently be an Azure expert, but you definitely LOVE learning new technologies and have a passion for Cloud development. To that end, you’re quite familiar with the thrill of learning a new development language and enjoy the “fail, fail, fail, OMG is this ever going to work…wait…holy cow…it worked” process of building applications.

You also pay attention to industry trends and are constantly scanning the horizon for emerging technologies and methodologies that can further ROAD iD’s mission to Save Lives, Deliver Peace of Mind, and Fuel Adventure. Prior Azure experience is preferred, but not a requirement for this role.

People describe you as fun. We should probably grab a beer. You love coaching, leveling up, and you aren’t afraid to get your hands dirty when needed. You geek out about the process. You love to be part of a team and pride yourself on being a great coworker.

If this is you - and you can provide verifiable examples in your career where you have done this - then we need you. And we think you need us.



You have (and will be able to demonstrate) the following:

  • 1+ years of related experience
  • A passion for personal growth and development. More specifically, you want to be a thought leader - one of the best in your field. You have an obsession for learning with a willingness and desire to be mentored by more senior developers.
  • You are naturally inquisitive and unafraid to admit that you don’t know something. When you need to learn, you will dive in and level up so that you can better understand or ask tough questions. You rarely take something at face value and like to make sure you fully understand an issue or opportunity.
  • You will demonstrate a natural motivation for continuous improvement by leveraging your natural curiosity to test assumptions, analyzing data to make improvements, and being intentional with your inherent goal to stay abreast of the latest trends, strategies, and tactics for your field.
  • You enjoy analyzing what others are doing as they might inspire your next experiment or improvement.
  • A scrappy, entrepreneurial spirit with an ability to be responsive to changing priorities and emerging business needs.
  • A passion for winning.
  • An eye for the small stuff. It’s the details that make a good company great.
  • Strong collaboration skills, a desire to be remark-able, and a fun personality.


● Competitive health, vision, dental and life insurance, with disability and FSA/DCA plans available

● Competitive 401K program you can participate in starting on the first day of work with immediate vesting

● Wellness/Fitness reimbursement of up to $400 each calendar year, $200 annual employee purchase allowance and $50 annual charitable donation to your favorite charity or to be used towards the adoption fees of a shelter pet.

● Professional Development Opportunities – including the ability to unlock $2,500 budget to attend a conference or other relevant training upon completion of 3 certifications within our digital marketing training database and tuition discounts through UC Online

● 9 paid holidays per year along with competitive PTO

● Culture of inclusivity, collaboration, and flexibility (including reduced Summer Hours) for work/life balance


Be Remark-able

When you interact with us, you’re going to want to tell people about it. That’s because we work really hard to deliver a product, service, and journey so blindingly awesome that you can’t help but share it. When you talk about us, you’ll use adjectives like fun, honest, dependable, super fun, personal, passionate, enthusiastic, funny, tenacious, and really exceptionally fun. Oh, and the font on this core value is larger...for a reason. It’s the core value that all the others ladder up to.

Fanatically Personal - Our Special Sauce

We believe that people don’t want to do business with businesses. Instead, they prefer to do business with people. Real people. At ROAD iD, you’re going to interact with people that have personality, heart, and soul. You’re not just a number, and we’re not just another faceless company. To that end, we’re gonna treat YOU the way WE want to be treated. It's just that simple. Be warned - you’re gonna want to strap your socks on tight because this fanatical dedication to keeping it real has a tendency to to blow socks clean off.

Care Deeply

We care deeply. Like Grand Canyon deep. We stand behind everything we do and every product we sell. No shortcuts. No excuses. We’re going to work really hard to do things right the first time. When we make a mistake, we’re gonna own it, and make it right. We’ve got your back.

Ear to the Ground, Eye to the Sky

Like Vanilla Ice said, “if there was a problem, yo I’ll solve it.” (we know you still have the cassette tape in a box somewhere). We’re never completely satisfied and realize there’s always room for improvement. We listen more than we talk because we know most great ideas come from those closest to the issue. To this end, our ears perk up when someone has a problem or experiences friction, as this usually indicates room for improvement. See something that needs fixin’? Let us know.

Whoop it Up

Yeah, ROAD iD is a serious product, and we have some very serious goals. That doesn’t mean we’re going to be boring or stuffy. We’re going to have fun, use too many puns, be a little weird, and laugh as much as possible. We realize that if we take ourselves too seriously, nobody else will.

Purpose over Profit

It’s not about the money. Yes, we have to care about the lines (specifically the bottom one) mostly because our staff likes to get paid...and rent is due on the 1st. But, at ROAD iD, we put our purpose first. More specifically, we’re laser focused on Saving Lives, Providing Peace of Mind, and Fueling Adventure. Our philosophy is this: If we fervently and ethically pursue our purpose, put our customers first, and put forth our best effort, then the bottom line will take care of itself. Furthermore, we commit to being good corporate citizens by financially supporting non-profits that we believe in. But, we DON’T simply make donations with extra profits that are laying around at the end of the year. Instead, we put that commitment first. Donations come out of revenue, not profit. Giving back is not an afterthought. By way of example, ROAD iD Gives Back is an ongoing promise to donate a portion of every (yes, EVERY) order to charity. Our current charity partner, 4 Paws for Ability, is a remarkable non-profit that provides service dogs to children and veterans in need. Like ROAD iD, they’re saving lives and fueling adventure every day. Check 'em out.


This is a full-time position based in the Arts District of Covington, KY. ROADiD is an equal opportunity employer. We are committed to an inclusive and respectful work environment where all team members can thrive. Every team member is seen at ROADiD, and empowered to be the best versions of themselves.