MISSION FOR THE POSITION
ROAD iD is a dynamic eCommerce company laser focused on our "Why" - to save lives, provide peace of mind, and fuel adventure. We’re growing, and we need a talented Messaging Strategist to help us:
WHAT YOU’LL BE DOING
In this exciting role you’ll set the Messaging Strategy for our promotional and transactional communications. In other words, you determine how and when we engage with our audience segments. To this end, you’ll be responsible for the following:
You’ll own our Contact Acquisition Strategy by setting the plan for how we grow our lists. You’ll set goals...then devise tactics and executions in order to attain those goals for each messaging channel (Email, SMS, & Push).
You’ll build our Testing Strategy. We believe in the adage “if it ain’t broke, break it.” To that end, you’ll set a plan for continual optimization of messaging.
You’ll be responsible for Messaging Reporting & Insights. You’ll prepare and share detailed performance and acquisition (list growth) reporting with the team.
You’ll be the primary point of contact and subject matter expert for our Messaging Partners. You’ll evaluate and study each platform so that we can get the most out of these relationships.
Our current platforms include:
THE KPIs THAT MATTER
You have (and will be able to demonstrate) the following:
1) leveraging your natural curiosity to test assumptions
2) analyzing data to make improvements 3) being intentional with your inherent goal to stay abreast of the latest messaging trends, strategies, and tactics.
Others will describe you as capable - a real go-getter (yes, that sounds corny). You are someone that knows how to grab the ball and run with it. You have passion for getting things done and a bias towards action. You’re proactive and build excitement within teams. People describe you as creative and fun. (Don’t be modest - you know it’s true.) You can take minimal direction and set a course of action. If this is you...and you can provide verifiable examples in your career where you’ve done this...then we need you...and we think you need us.
● Be a part of a unique opportunity to make a real difference. At ROAD iD, we don’t make and sell widgets. Instead, we take pride in providing a product that literally saves lives.
● Competitive elective health, vision, dental & life insurance
● Competitive 401K program you can participate in starting on the first day of work with immediate vesting
● Wellness/Fitness reimbursement of up to $400 each calendar year, annual employee purchase allowance and annual charitable donation.
● Eligible to unlock $2,500 budget to attend a conference or other relevant training upon completion of 3 certifications within digital marketing training database
● 9 paid holidays per year, Summer Hours & competitive PTO
WHO WE ARE (what we believe)
This is a full-time position based in Covington, KY. You will report to the Director of Growth and work directly with the Creative Director, Ecommerce Director, and the CEO.
ROADiD is an equal opportunity employer. We are committed to an inclusive and respectful work environment where all team members can thrive. Every team member is seen at ROADiD, and empowered to be the best version of themselves.
