by Michael Trimpe November 13, 2020

ROAD iD is a company that embraces our "Why" - to save lives, provide peace of mind, and fuel adventure. The mission for the Director of Growth is to communicate our purpose-driven story to both prospects and existing customers in a way that strengthens ROAD iD awareness and engagement.

We’re a purpose-driven digital commerce company on our way to impacting over 9 million lives in the next few years. This is a unique opportunity to execute on a diverse, bold and unique design system for a fast-growing, fun company that thrives on making a positive impact in the world.


By way of background, here’s our Economic Engine:

As Junior Designer, you’ll support all phases of the Customer Journey. You won’t be directly responsible for any of our core business metrics: Sessions, Lifetime Value, and Referred Customer Rate. However your work will help ROAD iD succeed in all of those core areas by facilitating clear, effective communication at all phases of the customer journey.

You will Collaborate and build meaningful relationships with our Creative Director, Lead Designer and other members of our marketing team.

 You will excitedly and confidently Contribute ideas during brainstorming and concept phases of projects.

 You will seamlessly Translate creative requirements from project scopes, creative briefs, or conversation as you Create on-brand and high-quality marketing assets: digital display ads, social content, web pages, printed pieces for direct mail, etc. 

You’ll have a Maintain a Mastery of the latest design software and front-end tools such as the Adobe Creative Suite.

You’ll Learn how to effectively design for Shopify (our ecommerce platform), Klaviyo (our email management system), and Ceros (our front-end design tool).

WHO YOU ARE (the ideal candidate)

Others will describe you as capable - a real go-getter (yes, that sounds corny). You are someone that knows how to grab the ball and run with it. You have passion for getting things done and a bias towards action. You’re proactive and build excitement within teams. People describe you as creative and fun. You can take minimal direction and set a course of action. If this is you...and you can provide verifiable examples in your career where you’ve done this...then we need you...and we think you need us.

You are also someone who is excited to push themselves and grow quickly along with a company that wants to do the same. Your experience will demonstrate that you are a design-obsessed, user-centric thinker that has an eye for detail, a bend towards style and passion for their craft. As part of a tenaciously scrappy team, you’ll enjoy both leading and doing.

In addition, you have (and will be able to demonstrate) the following:

  • Strong conceptual thinking and ability to communicate ideas clearly
  • A healthy design background: 2+ years of interactive experience
  • The ability to both work autonomously and as part of a team
  • A positive attitude with a desire to learn & grow along with a motivated team
  • Extensive experience with Adobe CS products: Illustrator, Photoshop
  • Working knowledge of CSS3, HTML5
  • Experience working with Shopify templates or similar
  • Adaptive design eye and skill
  • Excellent communication skills
  • Ability to absorb and apply constructive criticism from leaders, peers, and project stakeholders



We exist to Save Lives, Provide Peace of Mind, and Fuel Adventure. We do this by improving the outcome of accidents and emergencies. Our products include elegantly simple, Wearable ID & Technology that connects you to friends and family when it matters most.

We believe:

  • We don’t make widgets. We make a difference. We receive genuine testimonials nearly every day from our customers that keep us motivated towards our Dream: To see the day when wearing ID is as common as strapping on a seatbelt.
  • We are a great company - made this way by great people.
  • We are a great company because we try hard to be a great company
  • It’s important to provide a fun, casual, team-oriented, fast-paced environment.
  • Every member of the team is provided the opportunity to make real and significant contributions. In fact, you might say that we expect it.
  • “Word of mouth” has always been, and will always be, the most important marketing lever. To that end, it is imperative that we deliver a Product, Service, and Journey so blindingly awesome that our customers can’t help but share it.
  • Customers don’t want to do business with businesses. Rather, they want to do business with people. So, at every touchpoint, we try to talk and behave like real people.
  • In keeping things “elegantly simple.”
  • In moving fast and embracing mistakes.
  • In giving a percentage of EVERY order to charity. Our current charity partner is 4 Paws for Humanity - a very cool non-profit that provides service dogs to children and veterans in need.
  • In providing competitive compensation and benefits: Matching IRA, strong PTO policy, Health/Dental/Vision package, $25K life and AD&D insurance, Free long-term disability insurance, 9 paid holidays


Special Sauce
You’d better strap your socks on tight, because our dedication to YOU (our customer) will blow those socks straight off. At ROAD iD, you’re not dealing with “a business,” you’re dealing with people. Real people with personality, heart, and soul. You’re not just a number, and we’re not just another faceless company. To that end, we’re gonna treat you the same way we want to be treated. It's just that simple.

Be Remark-able
When you interact with us, you’re going to want to tell people about it. That’s because we work really hard to deliver a product, service, and journey so blindingly awesome that you can’t help but share it. When you talk about us, you’ll use adjectives like fun, honest, dependable, super fun, personal, passionate, enthusiastic, funny, tenacious, and really exceptionally fun.

Care Deeply
We care deeply. Like Grand Canyon deep. We stand behind everything we do and every product we sell. No shortcuts. No excuses. We’re going to work really hard to do things right the first time. If we make a mistake, we’re gonna own it. We’re gonna make it right. We’ve got your back.

Share the Love
At ROAD iD, Giving Back is not an afterthought. It’s a core reason we exist. In fact, ROAD iD Gives Back is an ongoing promise to donate a portion of every (yes, EVERY) order to charity. Our current charity partner, 4 Paws for Ability, is a remarkable non-profit that provides service dogs to children and veterans in need. Like ROAD iD, they’re saving lives and fueling adventure every day. Check 'em out.

Ear to the Ground, Eye to the Sky
Like Vanilla Ice said, “if there was a problem, yo I’ll solve it.” (we know you still have the cassette tape in a box somewhere). We’re never quite satisfied and realize there’s always room for improvement. We listen more than we talk because we know most great ideas come from those closest to the issue. To this end, our ears perk up when someone has a problem or experiences friction, as this usually indicates room for improvement. See something that needs fixin’? Let us know.

Whoop it Up
Yeah, ROAD iD is a serious product, and we have some very serious goals. That doesn’t mean we’re going to be boring or stuffy. We’re going to have fun, be a little weird, and laugh as much as possible. We realize that if we take ourselves too seriously, nobody else will.

This is a full-time, in-house position based in Covington, KY. You will work with the entire marketing team and report to the Creative Director. To apply, please submit your resume and cover letter here: