MISSION FOR THE POSITION
ROAD iD is a company that embraces our "Why" - to save lives, provide peace of mind, and fuel adventure. The mission for the Director of Growth is to communicate our purpose-driven story to both prospects and existing customers in a way that strengthens ROAD iD awareness and engagement.
ABOUT THE OPPORTUNITY
We’re a purpose-driven digital commerce company on our way to impacting over 9 million lives in the next few years. This is a unique opportunity to lead Awareness, Retention, and Referral efforts for a fast-growing, fun company that thrives on making a positive impact in the world.
AREAS OF ACCOUNTABILITY
By way of background, here’s our Economic Engine:
As Director of Growth, you’ll own the Learn and Promote phases of the Customer Journey. As such, you’ll be accountable for and measured by these core metrics: Sessions, Lifetime Value, and Referred Customer Rate.
WHAT YOU’LL BE DOING
You will Collaborate and build meaningful relationships with our Ecommerce Director, Creative Director, and CEO/Visionary. You’ll work with this team to set our overarching Marketing Strategy and Promotional Schedule.
You will set our Paid Media Strategy and effectively allocate more than $250K in monthly advertising spend across digital channels. To this end, you will Lead, Manage, Inspire, Analyze, and Report On our Agency Partners that do our Media Buying for Facebook, Instagram, Google, and Amazon. We currently work with two great agencies (one for Amazon, one for everything else).
You’ll Set our Awareness and Retention Strategies. In other words, you’ll answer these questions:
You will Lead, Manage, and Inspire your in-house team of acquisition and retention rockstars. In order to effectively coach and guide, you will A) Possess and maintain a deep understanding of their roles/responsibilities and how they relate to our overall marketing objectives B) Work collaboratively to define and measure success. You may not be as tactically sharp as each of them, but you will need to be sharp enough to challenge and inspire them. This team currently includes:
You’ll set our Awareness and Retention Testing Strategy. We believe in the adage “if it ain’t broke, break it.” To that end, you’ll set a plan for continual optimization of awareness and retention efforts.
You’ll be responsible for Reporting & Insights. You’ll prepare and share detailed reports that show what’s working, what’s not, and where we can get even better.
THE KPIs THAT MATTER
WHO YOU ARE (the ideal candidate)
Others will describe you as capable - a real go-getter (yes, that sounds corny). You are someone that knows how to grab the ball and run with it. You have passion for getting things done and a bias towards action. You’re proactive and build excitement within teams. People describe you as creative and fun. You can take minimal direction and set a course of action. If this is you...and you can provide verifiable examples in your career where you’ve done this...then we need you...and we think you need us.
Your experience will demonstrate that you are a growth-oriented, results-driven marketer that has a passion for data. As part of a tenaciously scrappy team, you’ll enjoy both leading and doing.
In addition, you have (and will be able to demonstrate) the following:
WHO WE ARE
We exist to Save Lives, Provide Peace of Mind, and Fuel Adventure. We do this by improving the outcome of accidents and emergencies. Our products include elegantly simple, Wearable ID & Technology that connects you to friends and family when it matters most.
AT OUR CORE
You’d better strap your socks on tight, because our dedication to YOU (our customer) will blow those socks straight off. At ROAD iD, you’re not dealing with “a business,” you’re dealing with people. Real people with personality, heart, and soul. You’re not just a number, and we’re not just another faceless company. To that end, we’re gonna treat you the same way we want to be treated. It's just that simple.
When you interact with us, you’re going to want to tell people about it. That’s because we work really hard to deliver a product, service, and journey so blindingly awesome that you can’t help but share it. When you talk about us, you’ll use adjectives like fun, honest, dependable, super fun, personal, passionate, enthusiastic, funny, tenacious, and really exceptionally fun.
We care deeply. Like Grand Canyon deep. We stand behind everything we do and every product we sell. No shortcuts. No excuses. We’re going to work really hard to do things right the first time. If we make a mistake, we’re gonna own it. We’re gonna make it right. We’ve got your back.
Share the Love
At ROAD iD, Giving Back is not an afterthought. It’s a core reason we exist. In fact, ROAD iD Gives Back is an ongoing promise to donate a portion of every (yes, EVERY) order to charity. Our current charity partner, 4 Paws for Ability, is a remarkable non-profit that provides service dogs to children and veterans in need. Like ROAD iD, they’re saving lives and fueling adventure every day. Check 'em out.
Ear to the Ground, Eye to the Sky
Like Vanilla Ice said, “if there was a problem, yo I’ll solve it.” (we know you still have the cassette tape in a box somewhere). We’re never quite satisfied and realize there’s always room for improvement. We listen more than we talk because we know most great ideas come from those closest to the issue. To this end, our ears perk up when someone has a problem or experiences friction, as this usually indicates room for improvement. See something that needs fixin’? Let us know.
Whoop it Up
Yeah, ROAD iD is a serious product, and we have some very serious goals. That doesn’t mean we’re going to be boring or stuffy. We’re going to have fun, be a little weird, and laugh as much as possible. We realize that if we take ourselves too seriously, nobody else will.
FINER DETAILS & HOW TO APPLY
This is a full-time position based in Covington, KY. You will report to the Head of Marketing and work directly with the Creative Director, Ecommerce Director, and the CEO. Please send your resume, cover letter, and salary requirement to LetsGrow@RoadID.com. As evidence that you pay attention and follow instructions, please answer the following question in your cover letter: If you were a car, what kind of car would you be and why?