MISSION FOR THE POSITION
ROAD iD is a company that embraces our "Why" - to save lives, provide peace of mind, and fuel adventure. This is a unique opportunity to lead eCommerce efforts for a fun, fast-growing company that thrives on making a positive impact in the world. We are on our way to impacting over 9 million lives in the next few years. The mission for the Head of eCommerce is to create a Fun, Frictionless, and Personal experience in our brand.com stores (ROADiD.com and DOGiD.com), Amazon, and Chewy by optimizing the onsite customer journey.
AREAS OF ACCOUNTABILITY
By way of background, here’s our Economic Engine:
Our “Marketing Leadership Team” is composed of the Head of eCommerce (that’s you), Director of Growth, and the Creative Director. The Director of Growth owns the Learn and Promote phases of the Customer Journey, while the Director of eCommerce owns the Acquire stage. These two individuals are the Creative Director’s primary customers.
ABOUT THE OPPORTUNITY
We are looking for an eCommerce Director who is experienced in digital marketing and in operating a B2C online store to join our growing eCommerce Marketing team. Our “one phrase strategy” is to create a product, service, and journey so blindingly awesome that customers can’t help but share it. To this end, you will be charged with creating a Fun, Frictionless, and Personal onsite journey by listening intently to customer feedback and implementing changes that garner praise or eliminate frustrations.
You will manage our in-house Content Manager and work closely with our Front End Developer and Director of Technology. You will also manage our SEO partner and lead efforts to increase organic traffic, conversion rate, and average order value.
This is a full-time position based in Covington, KY. You will report to the Co-Founder/CEO and work directly with the Growth Director and Creative Director to create a remark-able (see below) onsite experience.
WHO YOU ARE (the ideal candidate)
Others will describe you as capable - a real go-getter (yes, that sounds corny). You are someone that knows how to grab the ball and run with it. You have passion for getting things done and a bias towards action. You’re a strong communicator that takes extra care to make sure that you understand and are understood. You’re proactive and build excitement within teams.You can take minimal direction and set a course of action.
You have a solid eCommerce and Marketing Background. As such, you’re a “T-Shaped Marketer.” In the leg of the T is a deep knowledge of eCommerce best practices, analytics, and funnel optimization. Across the top of your T is a broad set of marketing knowledge that you regularly leverage to make decisions and take informed risks.
You love shopping online and can spot a good customer journey from a mile away. You love reading about new apps and A/B test results. You’re probably subscribed to a podcast on this topic already.
People describe you as fun. We should probably grab a beer. You actually enjoy analytics. You love coaching, leveling up, and you aren’t afraid to get your hands dirty when needed.
Perhaps you were a product owner in the past. You probably weren’t a circus clown or a professional bowler. Your experience will demonstrate that you are a results-driven, data-focused analyst who is always saying, “what would happen to the conversion rate if we…”
If this is you...and you can provide verifiable examples in your career where you’ve done this...then we need you...and we think you need us.
WHAT YOU’LL BE DOING
As eCommerce Director, you’ll own the onsite experience and spend most of your time…
Leading a small team of thinkers and doers.
THE MEASUREMENTS THAT MATTER
WHO YOU ARE (continued from above)
You have (and will be able to demonstrate) the following:
WHO WE ARE
We exist to Save Lives, Provide Peace of Mind, and Fuel Adventure. We do this by improving the outcome of accidents and emergencies. Our products include elegantly simple, Wearable ID & Technology that connects you to friends and family when it matters most.
AT OUR CORE
When you interact with us, you’re going to want to tell people about it. That’s because we work really hard to deliver a product, service, and journey so blindingly awesome that you can’t help but share it. When you talk about us, you’ll use adjectives like fun, honest, dependable, super fun, personal, passionate, enthusiastic, funny, tenacious, and really exceptionally fun. Oh, and the font on this core value is larger...for a reason. It’s the core value that all the others ladder up to.
Fanatically Personal - Our Special Sauce
We believe that people don’t want to do business with businesses. Instead, they prefer to do business with people. Real people. At ROAD iD, you’re going to interact with people that have personality, heart, and soul. You’re not just a number, and we’re not just another faceless company. To that end, we’re gonna treat YOU the way WE want to be treated. It's just that simple. Be warned - you’re gonna want to strap your socks on tight because this fanatical dedication to keeping it real has a tendency to to blow socks clean off.
We care deeply. Like Grand Canyon deep. We stand behind everything we do and every product we sell. No shortcuts. No excuses. We’re going to work really hard to do things right the first time. When we make a mistake, we’re gonna own it, and make it right. We’ve got your back.
Ear to the Ground, Eye to the Sky
Like Vanilla Ice said, “if there was a problem, yo I’ll solve it.” (we know you still have the cassette tape in a box somewhere). We’re never completely satisfied and realize there’s always room for improvement. We listen more than we talk because we know most great ideas come from those closest to the issue. To this end, our ears perk up when someone has a problem or experiences friction, as this usually indicates room for improvement. See something that needs fixin’? Let us know.
Whoop it Up
Yeah, ROAD iD is a serious product, and we have some very serious goals. That doesn’t mean we’re going to be boring or stuffy. We’re going to have fun, use too many puns, be a little weird, and laugh as much as possible. We realize that if we take ourselves too seriously, nobody else will.
Purpose over Profit
It’s not about the money. Yes, we have to care about the lines (specifically the bottom one) mostly because our staff likes to get paid...and rent is due on the 1st. But, at ROAD iD, we put our purpose first. More specifically, we’re laser focused on Saving Lives, Providing Peace of Mind, and Fueling Adventure. Our philosophy is this: If we fervently and ethically pursue our purpose, put our customers first, and put forth our best effort, then the bottom line will take care of itself. Furthermore, we commit to being good corporate citizens by financially supporting non-profits that we believe in. But, we DON’T simply make donations with extra profits that are laying around at the end of the year. Instead, we put that commitment first. Donations come out of revenue, not profit. Giving back is not an afterthought. By way of example, ROAD iD Gives Back is an ongoing promise to donate a portion of every (yes, EVERY) order to charity. Our current charity partner, 4 Paws for Ability, is a remarkable non-profit that provides service dogs to children and veterans in need. Like ROAD iD, they’re saving lives and fueling adventure every day. Check 'em out.
FINER DETAILS & HOW TO APPLY
This is a full-time position based in Covington, KY. You will report to the Head of Marketing and work directly with the Growth Director, Creative Director, and the CEO. To apply, please go to road.id/ecommerce .