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As a flight paramedic, I saw the importance!
I want to take a minute to thank you! As a flight paramedic, I saw the importance of your product right away. When I purchased my Road ID, I was hoping for the safety net it provided. This past Saturday, it was put to work. I was on a long bike ride with my training partner when I crashed my bike. I was knocked unconscious.... - Josh D. / Pillager, MN Continue Reading

Gift Cards Know Best

Not knowing is sometimes best for all. By mail or by modem, peace of mind easy. Force them to make the tough decisions.

IDs Show You Care

Nothing says “I love you” quite like a new ID. We may be a bit biased, however. Warning: can sometimes lead to a total eclipse of the heart, which we think is good thing...

Badges of Love

Surprise your sweetheart with some ID bling this special day. Get sappy with one of our romantic options or be creative with a Custom Badge. A perfect complement to any ID. Especially the Unicorn.

Apparel from the Heart

No such thing as too much Road ID gear. Outfit your loved one in the snazziest, comfiest, most reasonably priced athletic apparel in town. Might as well look good while staying safe.

Some High-Viz Lovin’

Being seen is being safe, so light up the night this special day. Choose from a bevy of blindingly bright accessories that are sure to illuminate your workouts.
Another Happy Customer
"I ordered three Road IDs many years ago. We don't leave home without them when biking or running. Like the owner said years ago, the bike bag doesn't go to the ER with you. So true. A friend recently collapsed while running. He had no identification, but his iPod serial number was traced to contact family."
Janice S. / Marcellus, NY

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