Do we have a positive ID?
Recently, I was cycling down the road in broad daylight wearing a bright yellow Livestrong jersey. Suddenly, a lady turned left into me, hitting my front tire and sending me airborne. I was lying on my back, unable to move, when the Police, Fire Department, and EMTs showed up. They used my Road ID.... - Robert H. / West Memphis, AR Continue Reading

Dealer Program Login

Thank you for your interest in the Road ID Dealer Program. At this time, we are not accepting new applicants. We are working on some new initiatives in an effort to improve the overall Dealer experience. Your patience and understanding are much appreciated.

If you are an existing Road ID Dealer, you can still log into your account below. From there, you can conduct your Dealer business as usual.

If you need help with your account or have any questions or concerns, feel free to shoot us an email at, or give us a call at 800-345-6336 (Mon-Thur 9-6 / Fri 9-4:30 ET).

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Future Dealer Opportunities

If you are the current owner or manager of a retail store in the running, cycling or triathlon industries and are interested in participating in future dealer opportunities, please send an email to We will notify you when the program becomes available again.