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Help was made much easier thanks to my Road ID
I was recently involved in a single-vehicle, rollover car accident. When my car finally settled on its tires, I had lost consciousness due to head trauma. A woman pulled over to help me and saw my Road ID. It listed my name, birth year, my mother's number as my emergency contact, my allergies, medical conditions, and.... - Helen B. / San Diego, CA Continue Reading

Road ID® Personal Identification Gear

Available Styles:

If you are a runner, cyclist, triathlete or just a person who doesn't sit on the couch all day, Road ID is for you. This awesome piece of gear not only looks good but it could save your life. In the event of an accident, if you can't speak for yourself, your Road ID will. Available in 8 different styles. It's not just a piece of gear - it's peace of mind.

High Visibility

Available Items:

Running at night? Cycling in the wee hours of the morning? If so, make sure you can be seen by motorists - it could save your life. Make sure you can be seen - take High Visibility Gear with you - whenever you go out in the dark.


Available Items:

Here you will find accessories for all of your favorite Road ID and High Visibility products. Order a new (or different color) band, strap or pouch, choose from six colors of silencers for the FIXX ID or replace your Supernova batteries... it's all here.


Available Items:

Our Road ID branded apparel is guaranteed to make you better looking, smarter and faster. This is the same high-quality performance gear worn by our sponsored athletes. As a bonus, we’re practically giving it away at prices below our cost. Why? Because we want you sporting our apparel and spreading the word about Road ID.

Gift Cards

Available Items:

Give the gift of Safety and Peace of Mind. Order Road ID Gift Cards and eCards for your active friends and family members. Road ID Gift Cards and eCards make great stocking stuffers. What else could you give for such a small amount of money that could save a life?

Another Happy Customer
"I just recently purchased the Road ID bracelet and I can't say enough about it. The concept of the product is phenomenal but for me the "in case of" emergency aspect is what speaks volumes. As a runner / mother with two children I do most of my running at night after my children are asleep. There is a risk at any time in most activities but for me running at night poses an extra risk. This bracelet along with the phone app has me sold on safety! Thank you and I wish I'd known about this product sooner. I'm definitely recommending it to everyone I know! P.S. Your customer service is also outstanding. Prompt responses and courteousness. Two thumbs up!"
Melissa G. / Chattahoochee, FL