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I went off the edge of the road down a 30 ft cliff
I was about 30 miles outside of Little Rock, alone on a training ride for the upcoming "Big Dam Bridge 100". As I descended Wye Mountain and headed into a hairpin turn, my back tire blew out. I flew right off the edge and over a 30 foot cliff. Miracle 1: a passerby in a jeep caught a fleeting glimpse of me as I went off the road .... - Michael D. / Little Rock, AR Continue Reading

Road ID® Personal Identification Gear

Available Styles:

If you are a runner, cyclist, triathlete or just a person who doesn't sit on the couch all day, Road ID is for you. This awesome piece of gear not only looks good but it could save your life. In the event of an accident, if you can't speak for yourself, your Road ID will. Available in 8 different styles. It's not just a piece of gear - it's peace of mind.

High Visibility

Available Items:

Running at night? Cycling in the wee hours of the morning? If so, make sure you can be seen by motorists - it could save your life. Make sure you can be seen - take High Visibility Gear with you - whenever you go out in the dark.

Accessories

Available Items:

Here you will find accessories for all of your favorite Road ID and High Visibility products. Order a new (or different color) band, strap or pouch, choose from six colors of silencers for the FIXX ID or replace your Supernova batteries... it's all here.

Apparel

Available Items:

Our Road ID branded apparel is guaranteed to make you better looking, smarter and faster. This is the same high-quality performance gear worn by our sponsored athletes. As a bonus, we’re practically giving it away at prices below our cost. Why? Because we want you sporting our apparel and spreading the word about Road ID.

Gift Cards

Available Items:

Give the gift of Safety and Peace of Mind. Order Road ID Gift Cards and eCards for your active friends and family members. Road ID Gift Cards and eCards make great stocking stuffers. What else could you give for such a small amount of money that could save a life?

Another Happy Customer
"I heard about you guys in the first race I ran. Not having road identification myself, and running solo more often than not, I appreciate having the ability to still protect myself when I'm out! I bought one for my sister as well so now we'll be matching running partners in her first race!"
Rachel A. / Wyoming, MI