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T-top rides. Fax Machines. Unforgettable hair. See how it all started.
Since 1999, ROAD iD has impacted thousands of lives. Watch their stories here.
Take your Christmas ensemble to the next level with 30% OFF three Limited Edition Yuletide IDs. Ugly sweater not included (but highly recommended).
It all started in a roadside ditch.
Jingly Tag Syndrome is a thing of the past.
"[ROAD iD] helped me survive and recover completely."
I have been wearing a Road ID Interactive on my ankle when cycling, running and swimming for about a year. It paid off recently when I was hit by a truck while cycling...read more
Ronny K. RIverside, CA
"We're alive today thanks to helmets and ROAD iD."
I recently told my adolescent son that his Mom and Dad are alive today because we wear helmets and Road IDs while cycling. Awhile back my wife was clipped by...read more
Michael B. Fort Wayne, IN
"This past summer, my Road ID literally saved my life."
This past summer, my Road ID literally saved my life. I was in Northern Michigan, taking care of my father who was dying from melanoma. I'm a marathon runner...read more
Doc Hill Valley, CA
Proceeds from every order benefit 4 Paws for Ability (at no cost to you). 4 Paws is a local non-profit who provides life-changing service dogs to children and veterans in need.