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I never wore ID when I rode…I do now!
I can personally attest to the importance of wearing ID.  A number of years ago, my wife and I went for a training ride on a beautiful Colorado day.  We were climbing Mt. Evans to build endurance at altitude.  After I warmed up, I rode ahead by myself... and to this day I don't remember what happened next.  Nobody saw me go .... - Brian B. / Aurora, CO Continue Reading

Gift Cards Know Best

Not knowing is sometimes best for all. By mail or by modem, peace of mind easy. Force them to make the tough decisions.

IDs Show You Care

Nothing says “I love you” quite like a new ID. We may be a bit biased, however. Warning: can sometimes lead to a total eclipse of the heart, which we think is good thing...

Badges of Love

Surprise your sweetheart with some ID bling this special day. Get sappy with one of our romantic options or be creative with a Custom Badge. A perfect complement to any ID. Especially the Unicorn.

Apparel from the Heart

No such thing as too much Road ID gear. Outfit your loved one in the snazziest, comfiest, most reasonably priced athletic apparel in town. Might as well look good while staying safe.

Some High-Viz Lovin’

Being seen is being safe, so light up the night this special day. Choose from a bevy of blindingly bright accessories that are sure to illuminate your workouts.
Another Happy Customer
"I think your products are excellent! I wish I had ordered the Wrist ID Slim before my last bike accident. It would have saved a lot of time and grief. Thank you for all that you do for the cycling community."
Amber B. / Saint Louis, MO

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