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I wish I was wearing an ID that day!
I race Pro 1, 2 Road and Semi-Pro MTB with the Viejas/Vo2 Racing Team. In July, I was on a training ride on highway 52 (in the bike lane) when things went terribly wrong. A motorist was speeding through traffic and decided to pass a slow moving semi-truck by using the Safety/Bike Lane. The car hit me.... - Jeff M. / Lakeside, CA Continue Reading

Gift Cards That Matter

Few gifts are as mind blowing as a Road ID. But knowing what someone wants engraved can be a challenge. So go ahead and order up a gift card and be a Christmas legend.

Build A Road ID

Know exactly what they want? Know what emergency information they need engraved on their ID? You can select and build a Road ID for them in minutes. Peace of mind for everyone!

Grab Some Badges

Badges are a great way to brag about accomplishments, show affinity to something majestic (like unicorns) or create something custom for you and your friends.

Road ID Apparel

Road ID apparel is the best Road ID apparel in the world. When you wear Road ID gear you represent not only fashion trends that have yet to trend, you also represent safety – and nobody can hate on that.

High Visiblity Gear

Few gifts are as blindingly awesome as Road ID high visibility gear. Our lights and reflective accessories put you on stage and draw the attention of drivers up to a mile away.
Another Happy Customer
"I really appreciate the Give Back program. I wanted to protect myself, but investing in a charity? This totally blows me away. I'm telling every rider and runner I know about Road ID."
David H. / La Crosse, WI