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We're alive today thanks to helmets and Road ID
I recently told my adolescent son that his Mom and Dad are alive today because we wear helmets and Road IDs while cycling.  Awhile back my wife was clipped by a car's side view mirror while cycling.  She was left unconscious and bleeding by the side of the road..... - Michael B. / Fort Wayne, IN Continue Reading

Gift Cards That Matter

Few gifts are as mind blowing as a Road ID. But knowing what someone wants engraved can be a challenge. So go ahead and order up a gift card and be a Christmas legend.

Build A Road ID

Know exactly what they want? Know what emergency information they need engraved on their ID? You can select and build a Road ID for them in minutes. Peace of mind for everyone!

Grab Some Badges

Badges are a great way to brag about accomplishments, show affinity to something majestic (like unicorns) or create something custom for you and your friends.

Road ID Apparel

Road ID apparel is the best Road ID apparel in the world. When you wear Road ID gear you represent not only fashion trends that have yet to trend, you also represent safety – and nobody can hate on that.

High Visiblity Gear

Few gifts are as blindingly awesome as Road ID high visibility gear. Our lights and reflective accessories put you on stage and draw the attention of drivers up to a mile away.
Another Happy Customer
"We love Road ID! I have purchased one for everyone in my family. My traveling parents, my triathlete brother and sis in law, for myself on my long runs and husband on his long bike rides. Also purchased for my kids (ages 5 and 10) to wear when we are traveling. Valuable peace of mind knowing that all of us are wearing our Road IDs in case of emergency. Thank you for a great product! Keep up the awesomeness!"
Shannon R. / Fripp Island, SC