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"I wasn't alone...My Road ID was with me"
I'd like to thank you Road ID, for speaking for me when I could not.  About a month ago I was riding my road bike northbound on an open two lane road, when a car- traveling southbound- didn't see me and turned directly in front of me.  I don't have any recollection of the accident, or much of what happened afterwards, but the...   - Kara T. / Mill Valley, CA  Continue Reading
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Craig Alexander Claims Third Ironman World Title

Craig "Crowie" Alexander, with his third win at the Ford Ironman World Championships, has stepped into the pantheon of great Kona champions and everyone at Road ID is extremely proud to have Crowie on our team. His professionalism as an athlete and brand ambassador is unmatched.

In addition to wearing his ever-faithful Wrist ID Sport during this year's race, he also wore another piece of Road ID branded equipment, a custom-painted time trial helmet.

Not only did the helmet provide an aerodynamic advantage, but it also afforded Crowie a little extra motivation as it included a variety of personal elements he holds dear to his heart:

  • The four stars embedded in the rainbow stripes, with years (2006, 2008, 2009, 2011) represent his four (now five) world championships titles: two at the Half Ironman distance and two previous wins in Kona.
  • His wife (Neri) and children (Austin & Lucy) are displayed on the back left.
  • Crowie's national pride is evidenced by the Australian flag motif, as well as by the script notation of his hometown of Cronulla, NSW. Also included is his adopted American hometown of Boulder, CO.
  • On the top of the helmet is his nickname "Crowie", named after an Australian Surf Ironman.
craig alexander helmet craig alexander helmet craig alexander helmet craig alexander helmet

See more images of Crowie on our Facebook page: facebook.com/RoadID

Another Happy Customer
"I crashed today. A car didn't stop for a red light. I slid across the pavement, my head missed the rear tire by inches. I was alone. As I slid toward the rolling tire, I was thinking about Stephanie, my Fiance'. The car didn't stop. I love the idea of Road ID. I just hope it never gets used, if you know what I mean."
Jeffrey S. / Houston, TX

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