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"My ID told the EMTs everything they needed to know"
I am coming up on two months since my accident, and I want to take the time to say thank you to those at Road ID. I am a 65 year old, retired, third year cyclist with a few centuries under my belt. I am also a former law enforcement officer and railroad employee, so I brought a lot of my safety awareness with me...   - Dennis W. / Sacramento, CA  Continue Reading
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Get your Road ID today using promo code pcCongrats2011 and save 10% off any Road ID order through November 10, 2011. Go Shopping
Craig Alexander Claims Third Ironman World Title

Craig "Crowie" Alexander, with his third win at the Ford Ironman World Championships, has stepped into the pantheon of great Kona champions and everyone at Road ID is extremely proud to have Crowie on our team. His professionalism as an athlete and brand ambassador is unmatched.

In addition to wearing his ever-faithful Wrist ID Sport during this year's race, he also wore another piece of Road ID branded equipment, a custom-painted time trial helmet.

Not only did the helmet provide an aerodynamic advantage, but it also afforded Crowie a little extra motivation as it included a variety of personal elements he holds dear to his heart:

  • The four stars embedded in the rainbow stripes, with years (2006, 2008, 2009, 2011) represent his four (now five) world championships titles: two at the Half Ironman distance and two previous wins in Kona.
  • His wife (Neri) and children (Austin & Lucy) are displayed on the back left.
  • Crowie's national pride is evidenced by the Australian flag motif, as well as by the script notation of his hometown of Cronulla, NSW. Also included is his adopted American hometown of Boulder, CO.
  • On the top of the helmet is his nickname "Crowie", named after an Australian Surf Ironman.
craig alexander helmet craig alexander helmet craig alexander helmet craig alexander helmet

See more images of Crowie on our Facebook page: facebook.com/RoadID

Another Happy Customer
"I am buying the Road ID for my twelve year old son who has Down's Syndrome. He is an avid bike rider and does very well riding by himself around our subdivision. But just last Friday evening while riding he turned down the one street that leads out to a busy road. I drove around for an hour as night approached, frantically looking for him. Thankfully a concerned motorist had called the local sheriff because my son was standing on that busy road and did not know the way home. My sister-in-law who is a triathlete told me about Road ID. Now I can have peace of mind that should something like this ever happen again, I can be called and not be so panicked. Thank you for your product. We needed it last Friday!"
Laurie L. / Highland, MI

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