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"The medics were able to alert my wife and parents"
I was going out for an easy 90 minute bike ride on a Friday afternoon.  I was only 3 miles from my house when an oncoming car made an unexpected left turn (without signaling), and drove right into me.  I was thrown from my bike, and my face and shoulder punctured the car's windshield.  Thankfully, the EMTs were on the scene...   - Tyler V. / New York, NY  Continue Reading
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Craig Alexander Claims Third Ironman World Title

Craig "Crowie" Alexander, with his third win at the Ford Ironman World Championships, has stepped into the pantheon of great Kona champions and everyone at Road ID is extremely proud to have Crowie on our team. His professionalism as an athlete and brand ambassador is unmatched.

In addition to wearing his ever-faithful Wrist ID Sport during this year's race, he also wore another piece of Road ID branded equipment, a custom-painted time trial helmet.

Not only did the helmet provide an aerodynamic advantage, but it also afforded Crowie a little extra motivation as it included a variety of personal elements he holds dear to his heart:

  • The four stars embedded in the rainbow stripes, with years (2006, 2008, 2009, 2011) represent his four (now five) world championships titles: two at the Half Ironman distance and two previous wins in Kona.
  • His wife (Neri) and children (Austin & Lucy) are displayed on the back left.
  • Crowie's national pride is evidenced by the Australian flag motif, as well as by the script notation of his hometown of Cronulla, NSW. Also included is his adopted American hometown of Boulder, CO.
  • On the top of the helmet is his nickname "Crowie", named after an Australian Surf Ironman.
craig alexander helmet craig alexander helmet craig alexander helmet craig alexander helmet

See more images of Crowie on our Facebook page: facebook.com/RoadID

Another Happy Customer
"Road ID is awesome! My best friend bought it for me as a gift. Road ID saved her uncle's life! I've recommended it to several friends and am giving it as a gift to my partner, an avid biker and triathlete! Thank you for this awesome product!"
Antigoni S. / Guilford, CT

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