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My helmet and Road ID helped save my life
One day recently, I ventured out at sunrise on what was supposed to be a warm-up ride for an upcoming Bike MS-150. More than 10 hours later, I woke up in the ICU. Our neighbors’ son, who is a trained EMS, found me crashed in the middle of the road, 2.68 miles into my ride, having a seizure due to head impact (even though.... - Ian F. / Willow Spring, NC Continue Reading
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Get your Road ID today using promo code pcCongrats2011 and save 10% off any Road ID order through November 10, 2011. Go Shopping
Craig Alexander Claims Third Ironman World Title

Craig "Crowie" Alexander, with his third win at the Ford Ironman World Championships, has stepped into the pantheon of great Kona champions and everyone at Road ID is extremely proud to have Crowie on our team. His professionalism as an athlete and brand ambassador is unmatched.

In addition to wearing his ever-faithful Wrist ID Sport during this year's race, he also wore another piece of Road ID branded equipment, a custom-painted time trial helmet.

Not only did the helmet provide an aerodynamic advantage, but it also afforded Crowie a little extra motivation as it included a variety of personal elements he holds dear to his heart:

  • The four stars embedded in the rainbow stripes, with years (2006, 2008, 2009, 2011) represent his four (now five) world championships titles: two at the Half Ironman distance and two previous wins in Kona.
  • His wife (Neri) and children (Austin & Lucy) are displayed on the back left.
  • Crowie's national pride is evidenced by the Australian flag motif, as well as by the script notation of his hometown of Cronulla, NSW. Also included is his adopted American hometown of Boulder, CO.
  • On the top of the helmet is his nickname "Crowie", named after an Australian Surf Ironman.
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See more images of Crowie on our Facebook page: facebook.com/RoadID

Another Happy Customer
"It's getting old fellows like me to get out there with my children and now grandchildren. I would just like to thank you."
James T. / Maple Ridge, BC