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"Road ID could very well save your life one day…"
This past week, I was struck from behind by an SUV while I was on my bike. I was violently thrown from my bike, striking my head against the pavement, which knocked me unconscious for at least an hour. I was wearing my Ankle ID, which allowed a witness to contact my wife and friend to let them know what had happened to me. ...   - Mike S. / Olympia, WA  Continue Reading
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Craig Alexander Claims Third Ironman World Title

Craig "Crowie" Alexander, with his third win at the Ford Ironman World Championships, has stepped into the pantheon of great Kona champions and everyone at Road ID is extremely proud to have Crowie on our team. His professionalism as an athlete and brand ambassador is unmatched.

In addition to wearing his ever-faithful Wrist ID Sport during this year's race, he also wore another piece of Road ID branded equipment, a custom-painted time trial helmet.

Not only did the helmet provide an aerodynamic advantage, but it also afforded Crowie a little extra motivation as it included a variety of personal elements he holds dear to his heart:

  • The four stars embedded in the rainbow stripes, with years (2006, 2008, 2009, 2011) represent his four (now five) world championships titles: two at the Half Ironman distance and two previous wins in Kona.
  • His wife (Neri) and children (Austin & Lucy) are displayed on the back left.
  • Crowie's national pride is evidenced by the Australian flag motif, as well as by the script notation of his hometown of Cronulla, NSW. Also included is his adopted American hometown of Boulder, CO.
  • On the top of the helmet is his nickname "Crowie", named after an Australian Surf Ironman.
craig alexander helmet craig alexander helmet craig alexander helmet craig alexander helmet

See more images of Crowie on our Facebook page: facebook.com/RoadID

Another Happy Customer
"I just wanted to say thank you for your product. Back in 2010, I was hit by a car in the middle of a crosswalk when I was running. I was very delirious and could not give them my correct information. With the Road ID that I was wearing, the emergency responders were able to gather my correct information and even contact my husband, who was out of state at the time! I am a big believer in your product and have given several of my family members gift cards for Road IDs so that they will be safe! God Bless You!"
Anissa A. / Huntingtn Bch, CA

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