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"Thank Goodness for My Road ID!"
I have been an active road cyclist for the past four years and wear a Road ID on my cycling shoe. On October 15, I decided to take a late afternoon short ride since it was finally under 95 degrees here in Phoenix, AZ. About 13 miles into my ride I blacked-out and had a spectacular crash. M...   - Bob D, Gilbert, AZ   Continue Reading
Road ID Elite Team

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This little fella packs quite a punch. Simply put, it's the brightest, lightest, most durable security light in its class. Other lights just don't compare. You won't believe how bright this safety light is. Its durable plastic clip enables you to securely attach it to your waistband, belt or even your shirt collar. Wear it whenever you go out at dark and be seen by motorists from up to a mile away. Available in Red, Blue, Green and Clear. Batteries included.

Price: $12.99


"My Supernova SAVED MY LIFE"
Jim S.- read story
 
 

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Same as the Firefly Supernova (above) with a comfortable, reflective wrist strap. You get the best of both worlds when it comes to being visible: An ultra-bright light on a comfortable, one size fits all, wrist band that is constructed with 3M Scotchlite reflective material. Supernova light is available in Red, Blue, Green and Clear. The wrist band is available in Black. Batteries included.

Price: $15.99

 
 

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Yeah, we know Neon Yellow isn't exactly high-fashion, but who cares - if it keeps you from being run over by a bus. Just strap it on and go. The Firefly Reflective Belt is not only highly visible, but it is also comfortable and easy to take with you when you head outdoors. The large 3M Scotchlite reflective stripe will effectively alert motorists of your presence during the dark hours of the day. This effective form of reflective gear is unique because it allows motorists to see you from all directions. It is fully adjustable and connects with a heavy duty clip. Fits 24" - 43" waists. (that's size 2 through 21 in women's sizes)

Price: $12.99

 
 
 

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Quite simply, the best darn reflective wrist bands available. The Firefly Wrist is constructed with neon yellow elastic and a super-reflective 3M Scotchlite reflective stripe. Our unique closure system allows the 3M reflective material to wrap around your entire wrist - an awesome 360 degrees of visibility. Extremely bright, wear this band for your safety when you are outdoors at dark. One size fits all. Available only in pairs.

Price: $9.99 (pair)

 
 

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You might say, "Hey, this looks just like the Firefly Wrist (above)." Well, smarty pants, you are correct. The same band, just longer - because ankles are bigger. One size fits all. Available only in pairs.

Price: $9.99 (pair)

 
 

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These innovative reflective shoe laces brighten your shoes at night. Everyone has seen how small parts of running shoes reflect at night. With these laces, you can turn your shoes into virtual reflecting machines. Be safe out there. Available in two sizes.

Price: $4.99 (pair)

 
 

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Wanting to increase your visibility but don't want to buy new gear? Why not customize your current gear? With the Firefly High-Viz Stickpak, you can create high visibility like never before. This ultra-durable 3M Scotchlite reflective material has an adhesive backing that sticks to most all surfaces. Order your own Firefly High Viz Stickpak and enjoy 3M reflective materials on whatever you wish - bike, shoes, helmet, jacket, and other gear.

Price: $4.99

 

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