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Everything can change in a heartbeat
Bicycle racing has been my solution to a midlife crisis.  Early last March I was returning from a late afternoon training ride and was feeling pretty good about myself.  I was two miles from home on a 4-lane divided highway riding in the emergency lane and approaching an intersection.  I noticed a truck pulling into.... - Michael S. / Dandridge, TN Continue Reading

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Another Happy Customer
"I was diagnosed with a terminal lung disease in 2007 (and given 3 years to live) and thought that my days of being on a bike were over but after running a 5k (and proving to my doctors that I wasn't going to sit home and give up) I was finally able to get back on a bike two years ago. And while I still have to wear my oxygen tank while I am riding, it is great solace and freedom for me. I know that because of my medical condition I am in a precarious position and my Road ID has been put to use by Emergency personal on more than one occasion. I love your product and the additional peace of mind it gives me (and my family & my doctors). Besides, it just looks good on my wrist! Thanks guys!"
Christopher A. / Kansas City, MO