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I never wore ID when I rode…I do now!
I can personally attest to the importance of wearing ID.  A number of years ago, my wife and I went for a training ride on a beautiful Colorado day.  We were climbing Mt. Evans to build endurance at altitude.  After I warmed up, I rode ahead by myself... and to this day I don't remember what happened next.  Nobody saw me go .... - Brian B. / Aurora, CO Continue Reading

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Another Happy Customer
"We love Road ID. Everyone in our family has one. All my young children have them, and we wear them whenever they could possibly be separated from us. We also send them on field trips with their Road ID's, all the kids think they are "so cool." Now we are getting a dog, and we can't stand the "jingle" so Road ID was the way to go. Thank you, you guys have superb customer service and products. Great job! Keep on, keeping on."
Sarah H. / Hghlnds Ranch, CO