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My ID informed the EMTs of my meds
Five of us were on our Tuesday ride, descending down a steep hill into Orinda, CA. The hill had bottomed-out and we were approaching an intersection at 5-10 mph.  There were 3 cars waiting at the traffic light. The first rider squeezed by and rounded the curb to the right. The second rider cut through.... - Larry J. / Walnut Creek, CA Continue Reading

Gift Cards That Matter

Few gifts are as mind blowing as a Road ID. But knowing what someone wants engraved can be a challenge. So go ahead and order up a gift card and be a Christmas legend.

Build A Road ID

Know exactly what they want? Know what emergency information they need engraved on their ID? You can select and build a Road ID for them in minutes. Peace of mind for everyone!

Grab Some Badges

Badges are a great way to brag about accomplishments, show affinity to something majestic (like unicorns) or create something custom for you and your friends.

Road ID Apparel

Road ID apparel is the best Road ID apparel in the world. When you wear Road ID gear you represent not only fashion trends that have yet to trend, you also represent safety – and nobody can hate on that.

High Visiblity Gear

Few gifts are as blindingly awesome as Road ID high visibility gear. Our lights and reflective accessories put you on stage and draw the attention of drivers up to a mile away.
Another Happy Customer
"I love this concept. Simple. Genius. I'm a dual IDer! One newly ordered red band (with medic alert badge!) Interactive ID for ER doctors, and a second (my original RoadID) to "dumb it down" for anyone else who may find me. I wear them both 24/7. At 44 years old, and in the best shape of my life, I never saw the seizure coming. It was any other ordinary morning at work, with my bicycle down the hall, prepped for the daily lunch ride with the fellas. Little did I know, that there were a few pesky brain tumors wreaking havoc in my skull. I went down (fell right out of the chair) around 8:15 am on April 12. My cell has a lock screen code on it, but my RoadID had all the info my coworker needed to call my husband and son. These days, much of my medical treatment is being handled 200 miles away. The interactive RoadID will give local docs an easy way to access all of the info they need, should I have another unexpected crisis. I recommend these to everyone I know! One never knows when one might have a car accident, a lost child, or even an unexpected seizure at work. Sure... it's still a handy safety net for when I'm out on the bike, but I'm comforted 24/7 by these two simple colored bands. Glad you fellas put your idea into motion. Wish I'd have thought of it first... but I'm sure happy that SOMEONE did. ; )"
Monique K. / Santa Maria, CA