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Road ID - like having a friend alongside me!
When I was 22 years of age, I broke my neck and was paralyzed from the neck down. That was 42 years ago. Fortunately, I was able to recover through a lot of hard work and good fortune. Today, I can walk, swim, golf, and most importantly, ride a bike. I got serious about riding six years ago, and I credit cycling with keeping me.... - Bob W. / Salt Lake City, UT Continue Reading

Road ID®

8 styles. Loads of colors.
Peace of mind included.
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Another Happy Customer
"Keep up the great work! Your website is incredible, and the advertisements you guys are showing during races (on Versus) like the Tour de California are giving you that extra publicity you need to get this awesome product out there. Nice job guys."
William D. / San Diego, CA