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"I finally woke up to the importance of wearing ID!"
How many times do you need to have something beaten into your head 'literally' before you take it seriously?  Not long ago my boyfriend crashed while riding.  If I hadn't been riding with him, there would have been no one there to call for help.  I wondered at the time, what would have happened to him...   - Denise B. / Chicago, IL  Continue Reading

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"My first products purchased were two Firefly lights, one red and one white. Because they are so awesome I decided to get an actual Road ID. Great stuff. Plus Dean Karnazes is my hero, great endorser"
Scott B. / Chicago, IL

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