Road ID®

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"Wearing Road ID is one of the smartest things"
Things happen when we least expect them...On October 15th I was out for a ride in the middle of the day. I was in the bike lane when out of nowhere a station wagon hit me and sent me flying 25ft through the air. I was completely unresponsive when the police and EMS arrived. I had to be life-flighted to the... - Lisa M, Burns, TN Continue Reading

Road ID Original is the “original” or “first” version of Road ID that we offered. This classic ID allows you to personalize up to 7 lines of laser-engraved text.

Unlike Road ID Original, Road ID Interactive allows you to build a fully updateable, secure Emergency Response Profile (ERP) that is available to first responders via telephone and internet. You can also personalize the first 2 lines of text.

Available Styles: the Wrist ID Sport, the Wrist ID Elite,
the Fixx ID, the Ankle ID, the Shoe ID & the Shoe Pouch ID

Available Styles:

Supernova, Belt, Wrist, Ankle
& Stickpak

Running at night? Cycling in the wee hours of the morning? If so, make sure you can be seen by motorists - it could save your life. Make sure you can be seen - take Firefly with you - whenever you go out in the dark.

Available Styles:
Wrist Band Sport, Wrist Band Elite,
Ankle Band, Shoe Strap,

Shoe Pouch, Replacement IDs,
FIXX ID Silencer, FIXX ID Chain
& Supernova Batteries

Here you will find accessories for all of your favorite Road ID and Firefly products. Pick up a different color Wrist Band, choose from six colors of Silencers for your Fixx ID or replace your Firefly Supernova batteries... it's all here.

Available Styles:
Men's Jersey, Women's Jersey,

Men's Shorts, Women's Shorts,
Men's Tee, & Women's Tee,

Our Road ID branded apparel is guaranteed to make you better looking, smarter and faster. This is the same high-quality performance gear worn by our sponsored athletes. As a bonus, we’re practically giving it away at prices below our cost. Why? Because we want you sporting our apparel and spreading the word about Road ID.

Available Styles:
Gift Card & eCard

Give the gift of Safety and Peace of Mind. Order Road ID Gift Cards and eCards for your active friends and family members. Road ID Gift Cards and eCards make great stocking stuffers. What else could you give for such a small amount of money that could save a life?

The inspiration for Road ID was born in the fall of 1999. For my father, the inspiration was his concern for me as I trained for my first marathon. For me, the inspiration was a black, King Kong size pick-up truck that I nearly came face to face with on a long Saturday run.
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