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I was struck by an SUV going 50 mph
I was out for a 50 mile training ride on my tri bike. As always, I put my Road ID on my wrist before leaving. My ride was cut short when I was struck by an SUV going 50 mph as I went through an intersection. While I was lying on the ground unconscious, a bystander held my hand and waited for the EMTs. She saw my Road ID.... - Frank V. / Frederick, MD Continue Reading

Road ID® Personal Identification Gear

Available Styles:

If you are a runner, cyclist, triathlete or just a person who doesn't sit on the couch all day, Road ID is for you. This awesome piece of gear not only looks good but it could save your life. In the event of an accident, if you can't speak for yourself, your Road ID will. Available in 8 different styles. It's not just a piece of gear - it's peace of mind.

High Visibility

Available Items:

Running at night? Cycling in the wee hours of the morning? If so, make sure you can be seen by motorists - it could save your life. Make sure you can be seen - take High Visibility Gear with you - whenever you go out in the dark.

Accessories

Available Items:

Here you will find accessories for all of your favorite Road ID and High Visibility products. Order a new (or different color) band, strap or pouch, choose from six colors of silencers for the FIXX ID or replace your Supernova batteries... it's all here.

Apparel

Available Items:

Our Road ID branded apparel is guaranteed to make you better looking, smarter and faster. This is the same high-quality performance gear worn by our sponsored athletes. As a bonus, we’re practically giving it away at prices below our cost. Why? Because we want you sporting our apparel and spreading the word about Road ID.

Gift Cards

Available Items:

Give the gift of Safety and Peace of Mind. Order Road ID Gift Cards and eCards for your active friends and family members. Road ID Gift Cards and eCards make great stocking stuffers. What else could you give for such a small amount of money that could save a life?

Another Happy Customer
"I love my first road id and keep it on my work bag when I'm traveling. I'm an ER nurse and it's so frustrating to not know anything about a patient, so finding other ways to help people take control of their health care is important to me. I have started recommending the Road ID as an alternative to medical alert bracelets and an option to my patients who come in with injuries from riding ATVs on the dunes. I use mine as an example since I always have it and people love it. Good work guys!"
Laurie S. / North Bend, OR