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The Rescue Unit told me my Road ID was vital
Being a Fireman/Medic myself, I always look for the Road ID when I respond to a victim, but I never imagined I'd put my own to use. I was cycling home from a big group ride when I was struck by a vehicle. The Rescue Unit that responded went for my Road ID right away. I was so disoriented on scene; the Rescue Unit told me later.... - David W. / Miami, FL Continue Reading

Road ID® Personal Identification Gear

Available Styles:

If you are a runner, cyclist, triathlete or just a person who doesn't sit on the couch all day, Road ID is for you. This awesome piece of gear not only looks good but it could save your life. In the event of an accident, if you can't speak for yourself, your Road ID will. Available in 8 different styles. It's not just a piece of gear - it's peace of mind.

High Visibility

Available Items:

Running at night? Cycling in the wee hours of the morning? If so, make sure you can be seen by motorists - it could save your life. Make sure you can be seen - take High Visibility Gear with you - whenever you go out in the dark.


Available Items:

Here you will find accessories for all of your favorite Road ID and High Visibility products. Order a new (or different color) band, strap or pouch, choose from six colors of silencers for the FIXX ID or replace your Supernova batteries... it's all here.


Available Items:

Our Road ID branded apparel is guaranteed to make you better looking, smarter and faster. This is the same high-quality performance gear worn by our sponsored athletes. As a bonus, we’re practically giving it away at prices below our cost. Why? Because we want you sporting our apparel and spreading the word about Road ID.

Gift Cards

Available Items:

Give the gift of Safety and Peace of Mind. Order Road ID Gift Cards and eCards for your active friends and family members. Road ID Gift Cards and eCards make great stocking stuffers. What else could you give for such a small amount of money that could save a life?

Another Happy Customer
"I just wanted to say thank you for your product. Back in 2010, I was hit by a car in the middle of a crosswalk when I was running. I was very delirious and could not give them my correct information. With the Road ID that I was wearing, the emergency responders were able to gather my correct information and even contact my husband, who was out of state at the time! I am a big believer in your product and have given several of my family members gift cards for Road IDs so that they will be safe! God Bless You!"
Anissa A. / Huntingtn Bch, CA