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You should ALWAYS wear a Road ID
Two years ago, I was involved in a crash on a large group ride. I went down going about 30 mph and blacked out for several minutes. I was taken to the hospital by ambulance where they treated a broken collarbone. Before they arrived, however, a fellow rider was able to contact my wife using the info on my Road ID..... - Michael J. / Pasadena, CA Continue Reading

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Reflective Laces

Price: $4.99 $3.99 Order

Continuing the theme of "lighting up the night," these innovative shoe laces allow you to increase your visibility by practically turning your entire shoe into a reflective surface. Be safe out there and order your own pair of Reflective Shoe Laces. Sold only in pairs.

How High Visiblity Works
Two lengths available:
1. 45 inch (114 cm) - most common size for running shoes
2. 54 inch (137 cm)
Care Instructions
The Reflective Laces are very durable. From time to time, however, you may find it necessary to clean them. When you do, simply hand wash them with cool water and a mild detergent (like Woolite). Then, rinse with clean water and air dry.
Price: $4.99 $3.99 Order
Another Happy Customer
"I'm a paramedic in Denver, and I love that you guys offer this service. I wear my own ID and encourage all of my friends and family to do so, as well. Hospitals struggle with the "John Doe" situation more these days, and your product is an awesome way to prevent paperwork hang-ups, allergic reactions, and treatment errors. Thank you."
Adam M. / Golden, CO