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My Road ID truly saved me that day
I was recently at a local club’s time trial, and because I work at a fairly popular local shop, I knew at least half of the people there. They all knew me as “Bill from The Bike Lane”, but no one knew much else. During the race, two ladies that had been hiking walked out onto the road that was being used for the race. As I .... - Bill H. / Churchtown, MD Continue Reading

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Slim Badge

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Your Road ID keeps you safe and our stylish new Badges give you a new level of personalization. Let people know what you've accomplished or what interests you. Easily fits on any Wrist ID Slim. More styles coming soon!
Price: $4.99 Order
Another Happy Customer
"You make perhaps the most valuable cycling product available. I spent nearly a week, unidentified, at the Stanford ICU because my driver's license was lost."
James T. / Mountain View, CA